Tag Archives: water confidence

New SwimWays Products Coming Soon to a Store Near You

Create Memories That Last a Lifetime with These New SwimWays Products

We’re so excited to share our new products and some of our new styles with you for 2014! At SwimWays®, we’re always looking for ways to bring more fun to the pool, making sure your happy place is the most water-full imaginable. In addition to most of our products being available to purchase in our online store, you’ll also find us at your favorite retailers, click here to find out where to buy our products.

So what are you waiting for? Scroll down and check our what we have lined up for you this year!

Our Swim Steps Line of Products Keeps Getting Better!

The Swim Steps line of products includes items that not only help parents and guardians introduce children to

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the water, but we also have some great swim training tools in there too. This year we bring you Baby Spring Float Animal Friends™ featuring amazingly cute animal character heads for added interactive fun, and introducing the Kick Trainer™, a full-size EVA foam kick board with a high-performance design and a textured, molded surface that’s easy to hold onto.

Pool Noodles Made in the USA

In 2013 we started to make noodles right here in the USA at our Virginia Beach, VA headquarters! Our pool noodles come in two different sizes: Swim Noodles™ (55″ long and 2 3/8″ diameter) and Super Swim Noodles™ (55″ long and 3 1/4″ diameter). We’ve also developed a full line of accessories for our noodles, including the Noodle Head Shooter™ water squirter attachment, the Noodle Sling™ fabric attachment to create a floating chair from a noodle, and Noodle Loops™ so kids can make water rafts and floats from their own collection of noodles.

Our Pool Floats Allow You to Relax in Perfect Harmony with the Water

Our new premium pool float for 2014 is the Aquagami™, it provides a cool way to float with no inflation required. Comfortable and buoyant, this accordion-style float instantly unfolds when you’re ready to relax. Our Spring Float® line of products have also been refreshed for 2014 with new colors and graphic prints influenced by this seasons hottest trends.

Wild and Wacky Water Toys

We have just about everything kids need to soak up some serious summer fun! Watch the water go in all directions, soaking friends and family members with the new Squiggle Squirter™ and Pinwheel Squirter™. Colorful and flexible new dive toys like SquiDivers™ and Fish Styx™ will have kids everywhere diving to new depths, for lots

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of speedy, motorized fun Boatz™ water toys are great for the pool or bathtub, and the super squishy feeling Squid Disk™ will make a huge splash at the pool this summer.

Learning to Love the Water with Preschoolers

Some little kids might not like getting completely soaked like their older brothers and sisters, so we have a couple of alternatives that make water exploration more fun as they build confidence. Sea Squirters™ are cute water shooters available in three friendly styles: alligator, hippo and sea turtle. We’ve also refreshed the style of our popular Gobble Gobble Guppies™ to an Orca. The included floating guppies are numbered 1-5 for an added educational experience to a fun catch ‘em game!


Swim Goggles and Gear for Your Entire Family!

We’re passionate about helping you create a water-full life for you and your family! So we developed a line of swimming goggles and swim masks and snorkels so you can have more fun in the water – whether swim training, competing or for general recreation. These colorful goggles and masks for children, teens and adults are available in different sizes and styles with a soft water-tight seal, easy-adjust head strap and latex-free construction. Our top pick is Gogglemates™, ouch-free swim goggles with a specially integrated neoprene strap that doesn’t get caught in children’s hair. The best thing about Gogglemates is that they float, making them easier to grab for beginning swimmers.


A Little Something for Fido

There are a

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lot of proud dog owners at SwimWays, sporting our newest dog product the Sea Squirts Doggie Vest™, this little cutie is owned by one of our Product Integrity team members. This dog swim vest provides full-body flotation, supporting your pet in and around the water and the cute flexible fin and grab handle on the back allow for quick and easy pup retrieval.

What do you think of our line up coming to stores this Spring? Comment below if you have questions about product features and we’ll be happy to answer them here.

Making a Swimming Difference, One Class at a Time

With her brightly colored swim

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suit and equally sunny disposition, Leslie Paul stands poolside while she talks to the class about their upcoming lesson. Anxious to get started, the excited children quickly fall in line with their designated instructor and split off to different areas of the Windsor Oaks Pool for their third day of the week long swim training program. From the most timid of swimmers wearing fluorescent flotation devices, to confident splashers, each group is provided instruction based upon their level of comfort in the water.

Really Awesome People Swimming (RAPS) was founded by Leslie in 2007 after she found out about the high drowning rates amongst the minority population. The Hampton Roads, Virginia based organization teaches local children and teens who otherwise do not have the means to participate in swim lessons how to swim and to be safe while in, on or around the water. Leslie and her team of instructors passionately teach swimming and safety skills to children free of charge throughout the summer. Their goal is to ensure no child is left out when it comes to learning to swim due to lack of pool facilities, race or socioeconomic status.

Swimways Corp. supports Leslie and her team by donating swim training aids such as SwimWays water toys and pool noodles, and COOP waterproof balls and skateboard floats. In addition we also provide monetary support towards this worthy cause, enabling the RAPS team to ensure even more local children learn to swim.

Quick stats about RAPS:

  • 346 children + 6 adults = 352 people served through the RAPS program in 2013
  • 15 instructors with a combined total of 303 years of experience, and 1 lifeguard with 5 years of experience
  • Total number of people served through the RAPS program since 2007 = 1,315

Did you know?**

  • About one in five people who die from drowning are children 14 and younger. Making it the second-leading cause of unintentional injury-related death behind motor vehicle crashes.
  • Children ages 1 to 4 have the highest drowning rates. In 2009, among children 1 to 4 years old who died from unintentional injury, more than 30% died from drowning.
  • Taking part in formal swimming lessons reduces the risk of drowning among children ages 1 to 4 years.
  • African-American children ages 5 to 14 drown at a rate nearly three times higher than their Caucasian peers.
  • Nearly 80% of people who die from drowning are male.

For more information about this amazing program, or if you’d

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like to contribute to the cause, visit: reallyawesomepeopleswimming.org

** Sources: Unintentional Drowning: Get

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The Best Flotation Device for a Child

Flotation device for children

Here’s why parents (and kids!) love our Sea Squirts PFD

1. It’s US Coast Guard Approved.

The SwimWays Sea Squirts PFD is a US Coast Guard Certified Type III Personal Flotation Device just for kids. Buoyancy technology allows for successful balance of your child’s center of gravity, giving him or her greater control and stability in the water. Straps across the chest and between the legs ensure a snug fit, keeping the flotation aid in the correct position.

2. It’s comfortable.

The quality neoprene outer cover and inner fabric liner are extremely comfortable, offering freedom of movement and comfort for continuous wear in and around the water. The cute, flexible back fin is appealing to kids and naturally folds flat so they can sit comfortably in a boat or chair.

3. They want to wear it.

Sometimes they just don’t want to wear a flotation device; that’s where the Sea Squirts PFD with its flexible fish fin comes in. So suit ‘em up for added peace of mind and let their imaginations run wild!

The experts agree!

“The Sea Squirts PFD is simply the best flotation device on the market for a child”Mario Vittone, former U.S. Coast Guard rescue swimmer and learn to swim expert.

Click to learn more!

What parents are saying:


We sent samples of our Sea Squirts PFD around the country

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“Talon could not wait to hit the beach in his blue Sea Squirts PFD. Honestly; he spent the first two days wearing it around the house, chasing his sisters because he loved it so much! While he thinks he’s pretty cool with his fins, I’m happy to know he’s safe near the water!” – Stacey, thesimplemoms.com

“We bought a life jacket for him before our day trip to Destin, but he did not like it…it almost seemed like he felt he was being smothered in it. With the Sea Squirts life jacket, he has plenty of room around his neck to feel comfortable, while still keeping him safe.” – Lynn, thephotographerswife.com