National Learn to Swim Day will be celebrated this year during National Water Safety Month on Saturday, May 16. Founded by Swimways in 2012, National Learn to Swim Day is held on the third Saturday of May each year and provides an opportunity to raise awareness about the importance of water safety and teaching children to swim as pools open across the U.S. for summer. Did you know that from 2010-13 drowning was the leading cause of unintentional injury death in the U.S. for children ages 1-4? Let’s help solve this problem by raising the awareness of this life-changing movement. Here are five ways you can celebrate and help: Continue reading
Annual Event Provides the Perfect Opportunity to Raise Awareness About the Importance of Teaching Children to Swim
Held on the third Saturday of May each year, National Learn to Swim Day falls on May 16 this year. We founded this learn to swim awareness event in 2012 after learning that drowning is the second-leading cause of unintentional injury-related death for children ages one to 14. We also discovered that from 2010-13 drowning was actually the leading cause of unintentional injury death in the U.S. for children ages 1-4. Continue reading
Third Annual Campaign Will Educate Parents and Children about Water Safety and the Benefits of Learning to Swim
VIRGINIA BEACH, Va. — (BUSINESS WIRE)–Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays®Swim Steps™ program that helps kids learn to swim, announced today the campaign for its third annual ‘National Learn to Swim Day,’ taking place on Saturday, May 17, 2014. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.
On May 17th, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way – by enrolling children in local swimming instructions, hosting group swimming lessons, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com. Families can get involved by downloading an event poster, swimming tips, coloring sheets and accomplishment certificates on the dedicated site.
“Summertime wouldn’t be complete without swimming, it’s an activity that children worldwide enjoy throughout the season,” says Monica Jones, marketing director, Swimways. “It’s essential that children learn the fundamentals of this invaluable life skill at an early age. We are so excited to continue to raise awareness about the importance of teaching children how to swim and to help promote water safety so that families can enjoy a safe and fun summer.”
SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.
About Swimways Corp.
Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.Swimways.com.
Litzky Public Relations
Melissa Winston/Leah Schwint
To celebrate the third annual National Learn to Swim Day on May 17th, we’re hosting a kids coloring contest during the month of May!
How to enter: Simply print one of the coloring pages from the Coloring Contest page on TeachMeToSwim.com for your child to color, or you can even let your kid create his or her very own masterpiece! Scan or take a picture of their work of art and submit it via our contest page on Facebook (click on the “Color and Win” tab.)
Judging and prizes: Three winners will be chosen from the drawings entered. Two will be chosen by our staff and the other by popular vote on Facebook. Each winner will receive a prize pack containing three items of their choice: One Swim Step item, one Toy, and one Spring Float!
For more information, to check out the prizes, and to read the official rules, click here.