Create Memories That Last a Lifetime with These New SwimWays Products
We’re so excited to share our new products and some of our new styles with you for 2014! At SwimWays®, we’re always looking for ways to bring more fun to the pool, making sure your happy place is the most water-full imaginable. In addition to most of our products being available to purchase in our online store, you’ll also find us at your favorite retailers, click here to find out where to buy our products.
So what are you waiting for? Scroll down and check our what we have lined up for you this year!
Our Swim Steps Line of Products Keeps Getting Better!
The Swim Steps line of products includes items that not only help parents and guardians introduce children to the water, but we also have some great swim training tools in there too. This year we bring you Baby Spring Float Animal Friends™ featuring amazingly cute animal character heads for added interactive fun, and introducing the Kick Trainer™, a full-size EVA foam kick board with a high-performance design and a textured, molded surface that’s easy to hold onto.
The brightly colored, super cute, and totally huggable animal heads twist and turn 360º for added interactive fun as baby floats in the water.
This inflatable pool float has fabric covered inflation for durability and comfort. A lower center of gravity, safety valves and separate air chambers ensure security and stability.
The removable, two-position canopy offers added shade, and the mesh sides of the canopy ensure baby is visible at all times. Ultra-portable, the Baby Spring Float folds easily into the included carry bag for storage.
The Baby Spring Float is a wonderful baby shower gift idea; giving parents the opportunity to bond with their child in the water as he or she grows. SwimWays Swim Step 1 supports young children as they are introduced to the water, helping them stay comfortable and happy.
This full-size EVA foam kickboard is built to last and the high-performance design features a sleek hydrodynamic nose. The textured, molded surface is soft on children’s skin for maximum comfort.
Ready, set, kick! The SwimWays Kick Trainer kickboard is great for gliding and racing through the water. An excellent swim training tool, these children’s kickboards are great for swim lessons, and an ideal training tool for developing proper kicking skills and building leg strength.
Pool Noodles Made in the USA
In 2013 we started to make noodles right here in the USA at our Virginia Beach, VA headquarters! Our pool noodles come in two different sizes: Swim Noodles™ (55″ long and 2 3/8″ diameter) and Super Swim Noodles™ (55″ long and 3 1/4″ diameter). We’ve also developed a full line of accessories for our noodles, including the Noodle Head Shooter™ water squirter attachment, the Noodle Sling™ fabric attachment to create a floating chair from a noodle, and Noodle Loops™ so kids can make water rafts and floats from their own collection of noodles.
It’s simply not summer without a noodle! SwimWays Swim Noodles bring the party to the pool!
These soft floating foam noodles provide additional buoyancy when in the water. Great for learning to swim – and most importantly, fun! Swimmers of all ages will love using these colorful noodles for pool games or extra flotation.
Make a monster ride-on with the SwimWays Noodle Head Shooter! Shoots water up to 10 feet!
These cute, colorful and textured characters are made of flexible PVC heads, simply attach them to a SwimWays Super Swim Noodle and you’re ready for some water blasting fun! To get some awesome squirting action – squeeze the Noodle Head Shooter underwater to draw in water, squeeze it again above the water surface to squirt. Choose from one of the three styles, or collect them all!
It’s the best seat in the pool – just add a noodle! Have lots of noodles and looking for a more affordable and convenient way to float? Create your own personal floating chair with the SwimWays Noodle Sling – all it needs is a noodle! Simply thread through the noodle-width holes to create the perfect floating seat – it’s new way to float – simply sit and drift! Relax on the soft, soothing mesh and enjoy the comfort of the fabric-covered sleeve. No inflation needed!
Our Pool Floats Allow You to Relax in Perfect Harmony with the Water
Our new premium pool float for 2014 is the Aquagami™, it provides a cool way to float with no inflation required. Comfortable and buoyant, this accordion-style float instantly unfolds when you’re ready to relax. Our Spring Float® line of products have also been refreshed for 2014 with new colors and graphic prints influenced by this seasons hottest trends.
Wild and Wacky Water Toys
We have just about everything kids need to soak up some serious summer fun! Watch the water go in all directions, soaking friends and family members with the new Squiggle Squirter™ and Pinwheel Squirter™. Colorful and flexible new dive toys like SquiDivers™ and Fish Styx™ will have kids everywhere diving to new depths, for lots of speedy, motorized fun Boatz™ water toys are great for the pool or bathtub, and the super squishy feeling Squid Disk™ will make a huge splash at the pool this summer.
To use this crazy water shooter, dip the fish head underwater and draw back the pump handle to fill the water reservoir. When done, lift the fish above the water and push up the handle to squirt. Get ready to get soaked!
The Pinwheel TWIRLS! The Water WHIRLS! Fill the SwimWays Pinwheel Squirter by dipping the pinwheel underwater and draw back the handle to fill the water reservoir, then lift the pinwheel above the water and push on the handle to squirt.
SwimWays SquiDivers are the original soft and flexible learn to swim toys. SquiDivers wiggle, jiggle, and giggle their way to the bottom of the pool landing nose down, the soft, flexible tentacles float upright making these dive toys easy to grab for kids, or more advanced swimmers can use their fingers to grab the dive toy by the nose.
Watch the water fly in all directions and power the pinwheel as it twirls! A great way to cool-off, kids will love this wet and wild water toy during those hot summer months.
Get ready for wacky, water-full fun with the SwimWays Squiggle Squirter! These cute and colorful crazy fish are a liquid launcher in disguise! Experience a surprise with every spray, watch the flexible tubes send water in all directions – who knows who will get wet next?!
Each SquiDiver in the package has a number assigned for score based games. Check out swimways.com/squidivers for 8 great underwater SquiDivers pool games. Three SquiDivers per package.
Watch SwimWays Fish Styx wiggle as they sink to the bottom of the pool.
SwimWays Boatz are motorized pool toys you can race and chase in the water. Perfect for active imaginations, best buddies Streak and Subby go on a water-full high-speed adventure, coming to life in a child’s watery world, making them perfect pals for preschoolers learning to swim.
Let the fun fly with the SwimWays Squid Disk! This squishy, funny feeling, water toy is all you need for hours of soaking fun! Simply dunk the Squid Disk underwater to saturate, then launch it!
Learning to Love the Water with Preschoolers
Some little kids might not like getting completely soaked like their older brothers and sisters, so we have a couple of alternatives that make water exploration more fun as they build confidence. Sea Squirters™ are cute water shooters available in three friendly styles: alligator, hippo and sea turtle. We’ve also refreshed the style of our popular Gobble Gobble Guppies™ to an Orca. The included floating guppies are numbered 1-5 for an added educational experience to a fun catch ‘em game!
This little guy isn’t new, but we’ve given him a new Orca style for 2014!
Yum! Yum! Preschoolers can catch, count and learn their colors with the SwimWays Gobble Gobble Guppies Orca whale. This hungry whale has one thing on his mind and on the menu – guppies!
Watch out for this water surprise! SwimWays Sea Squirters are adorable animals with a watery surprise in store!
Children squeeze the trigger to open his mouth, then try to gobble up all the little guppies as they float on the water’s surface as fast as they can. Each colorful guppy is numbered 1-5 for an added educational experience to a fun catch ‘em game.
Squeeze the handle on the cute and colorful characters tail to squirt water up to 10 feet from the character’s mouth. To fill squirter: Turn cap counter clockwise on belly to open. Fill reservoir with clean, fresh water. Replace cap and tighten by turning clockwise.
Swim Goggles and Gear for Your Entire Family!
We’re passionate about helping you create a water-full life for you and your family! So we developed a line of swimming goggles and swim masks and snorkels so you can have more fun in the water – whether swim training, competing or for general recreation. These colorful goggles and masks for children, teens and adults are available in different sizes and styles with a soft water-tight seal, easy-adjust head strap and latex-free construction. Our top pick is Gogglemates™, ouch-free swim goggles with a specially integrated neoprene strap that doesn’t get caught in children’s hair. The best thing about Gogglemates is that they float, making them easier to grab for beginning swimmers.
SwimWays Gogglemates swim goggles are ouch-free! These bright, colorful goggles have a specially integrated neoprene strap, so they don’t get caught in children’s hair. The soft strap with on trend graphics eliminates hair pulling making the goggles easier to put on and take off. These floating goggles are easy to retrieve – no sinking!
SwimWays Fish Face Marlin Pro swim goggles give you the best underwater view available! These pro-style swim goggles allow you to have more fun in the water – whether you’re training for your next big event, competing, or for general recreation. The two included interchangeable nose pieces ensure a custom fit and the soft water-tight seal provides a comfortable fit, so your performance goes uninterrupted above and below the surface. The easy-adjust head strap makes pool preparation easy – so you can dive right in! Latex-free. Ages: 12+
SwimWays Fish Face Dolphin swim goggles give kids the best underwater view available! These bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Ages: 6-12
SwimWays Fish Face Guppy swim goggles give kids the best underwater view available! These bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Ages: 3-8
SwimWays Fish Face Tarpon Trainer swim goggles give kids the best underwater view available! This 3-pack of bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Three goggles per pack. Ages: 3-8
SwimWays Diver Down Masks make cool underwater views even more awesome! This swim mask allows for even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks made from high-quality materials have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Latex-free. Ages: 12+
SwimWays Diver Down Masks make cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks made from high-quality materials have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Latex-free. Ages: 5-12
The SwimWays Diver Down Mask and Snorkel set makes cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks and snorkels are made from high-quality materials, have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. The kid-sized snorkel mouthpiece is BPA-free, so you can both breathe easier. Latex-free. Ages: 5-12
The SwimWays Expedition Mask and Snorkel set makes cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks and snorkels are made from high-quality materials, have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Breathe easier with the BPA-free snorkel mouthpiece. Latex-free.
A Little Something for Fido
There are a lot of proud dog owners at SwimWays, sporting our newest dog product the Sea Squirts Doggie Vest™, this little cutie is owned by one of our Product Integrity team members. This dog swim vest provides full-body flotation, supporting your pet in and around the water and the cute flexible fin and grab handle on the back allow for quick and easy pup retrieval.
A Fin-Tastic swim aid for your four-legged friend! At SwimWays we want to share our water-full experiences with our beloved canine friends, so we developed the Sea Squirts Doggie Vest, a fun and functional swim jacket specially designed for dogs so Fido can join you in the water with style.
Full-body flotation supports your pet in and around the water, the flexible (and cute!) dorsal fin and handle on the back allow for quick control of your pup, and there’s also a metal d-ring so you can easily connect a leash. Boost your dog’s confidence and make him the center of attention with our stylish swim vest made of heavy-duty fabric.
What do you think of our line up coming to stores this Spring? Comment below if you have questions about product features and we’ll be happy to answer them here.
Children hold hands as they gently splash in the water with their instructor
Children are gently guided around the water by their instructor
Children are gently guided around the water by their instructor
The newest swimmers wait for further instruction
The newest swimmers use life jackets and get lots of support from their instructor
With her brightly colored swim suit and equally sunny disposition, Leslie Paul stands poolside while she talks to the class about their upcoming lesson. Anxious to get started, the excited children quickly fall in line with their designated instructor and split off to different areas of the Windsor Oaks Pool for their third day of the week long swim training program. From the most timid of swimmers wearing fluorescent flotation devices, to confident splashers, each group is provided instruction based upon their level of comfort in the water.
Really Awesome People Swimming (RAPS) was founded by Leslie in 2007 after she found out about the high drowning rates amongst the minority population. The Hampton Roads, Virginia based organization teaches local children and teens who otherwise do not have the means to participate in swim lessons how to swim and to be safe while in, on or around the water. Leslie and her team of instructors passionately teach swimming and safety skills to children free of charge throughout the summer. Their goal is to ensure no child is left out when it comes to learning to swim due to lack of pool facilities, race or socioeconomic status.
Swimways Corp. supports Leslie and her team by donating swim training aids such as SwimWays water toys and pool noodles, and COOP waterproof balls and skateboard floats. In addition we also provide monetary support towards this worthy cause, enabling the RAPS team to ensure even more local children learn to swim.
Quick stats about RAPS:
346 children + 6 adults = 352 people served through the RAPS program in 2013
15 instructors with a combined total of 303 years of experience, and 1 lifeguard with 5 years of experience
Total number of people served through the RAPS program since 2007 = 1,315
Did you know?**
About one in five people who die from drowning are children 14 and younger. Making it the second-leading cause of unintentional injury-related death behind motor vehicle crashes.
Children ages 1 to 4 have the highest drowning rates. In 2009, among children 1 to 4 years old who died from unintentional injury, more than 30% died from drowning.
Taking part in formal swimming lessons reduces the risk of drowning among children ages 1 to 4 years.
African-American children ages 5 to 14 drown at a rate nearly three times higher than their Caucasian peers.
Nearly 80% of people who die from drowning are male.
Here’s why parents (and kids!) love our Sea Squirts PFD
1. It’s US Coast Guard Approved.
The SwimWays Sea Squirts PFD is a US Coast Guard Certified Type III Personal Flotation Device just for kids. Buoyancy technology allows for successful balance of your child’s center of gravity, giving him or her greater control and stability in the water. Straps across the chest and between the legs ensure a snug fit, keeping the flotation aid in the correct position.
2. It’s comfortable.
The quality neoprene outer cover and inner fabric liner are extremely comfortable, offering freedom of movement and comfort for continuous wear in and around the water. The cute, flexible back fin is appealing to kids and naturally folds flat so they can sit comfortably in a boat or chair.
3. They want to wear it.
Sometimes they just don’t want to wear a flotation device; that’s where the Sea Squirts PFD with its flexible fish fin comes in. So suit ‘em up for added peace of mind and let their imaginations run wild!
The experts agree!
“The Sea Squirts PFD is simply the best flotation device on the market for a child” – Mario Vittone, former U.S. Coast Guard rescue swimmer and learn to swim expert.
What parents are saying:
We sent samples of our Sea Squirts PFD around the country to real parents, here’s what they had to say about it:
“Talon could not wait to hit the beach in his blue Sea Squirts PFD. Honestly; he spent the first two days wearing it around the house, chasing his sisters because he loved it so much! While he thinks he’s pretty cool with his fins, I’m happy to know he’s safe near the water!” – Stacey, thesimplemoms.com
“We bought a life jacket for him before our day trip to Destin, but he did not like it…it almost seemed like he felt he was being smothered in it. With the Sea Squirts life jacket, he has plenty of room around his neck to feel comfortable, while still keeping him safe.” – Lynn, thephotographerswife.com