Tag Archives: corporate

Happy Holidays from Swimways

Wishing you and your loved ones a wonderful holiday season!

We hope you have a water-full holiday season with your family and friends! Check out the holiday greeting video we created just for you, below.

Holiday Hours and Online Store Orders

Our offices and warehouses will be closed in observance of winter holidays on the following dates:

  • Christmas: 12 pm EST Tuesday December 23 – Friday December 26
  • New Years: 12 pm EST Wednesday December 31 – Friday January 2

All eCommerce orders (on SwimWays.com and Kelsyus.com) received during the above time frames will be processed on the next business day, including express shipping methods.

We appreciate your patience as our staff takes some time to enjoy the holiday season!

A Very Swimways Halloween

The creative Halloween costumes made by our staff

We love Halloween at Swimways! If you follow us on Facebook you may have seen the lengths we go to as a company each year to create our costumes. Our contest this year is next Friday, so stay tuned to our social media channels and we will share the fun with you!

Each year we throw a fun and creative Halloween costume contest that gets very competitive. Some employees team up with others in their department and a brave few go out on their own. Costumes are kept top secret, and on the days leading up to the contest we witness our colleagues stealthily bringing in overstuffed bags and hauling mysteriously covered objects into the office.

Here’s a look back at some of our favorite Swimways Halloween contest costumes from the last few years. Continue reading

Swimways Acquires North Carolina-based Luxury Float Manufacturer


Leading Pool Toy & Float Company Dives into Deal with Spongex®, LLC

VIRGINIA BEACH, VA – January 6, 2014 – Swimways Corp., a leader in the pool and leisure marketplace, announced today that it is acquiring Spongex®, LLC, makers of Aquaria luxury aquatic leisure products, from Nomaco Inc. The acquisition includes the Spongex manufacturing plant in Tarboro, N.C. and its 45 employees.

Known for its Aqua Cell® foam technology, an exclusive and made-in-the-USA custom closed-cell foam molding process, Spongex produces high-quality, comfortable and long-lasting floats, loungers and luxury noodle-shaped floats. The addition of the Spongex assortment to the Swimways portfolio will enhance the company’s popular collection of pool floats, including the top-selling Spring Float® featuring patented inner spring technology.

“We are very excited to welcome the team from Spongex to the Swimways family,” said David Arias, president, Swimways. “We anticipate that this excitement will resonate with our retailers, as well as consumers, as we gear up to bring innovation to the high performance Aqua Cell manufacturing technology.”

“Nomaco found an optimum purchasing partner for Spongex in Swimways,” said Claude Demby, CEO of Nomaco Inc. “It was important to us to identify an organization interested in remaining in the Tarboro community. We are delighted that Swimways recognized the value of the employees and operations in place and will provide Spongex the strategic alignment needed for long-term success.

While the changeover to Swimways’ leadership began on January 1, 2014, the acquisition will not be noticeable at retail until 2015 when Spongex products will be distributed under the SwimWays brand. Currently, Spongex products are sold at Sam’s Club, Leslie’s, Frontgate and other specialty pool retailers nationwide. Swimways products, including its Spring Float, Toypedo® and Swim Steps brands, are distributed internationally at mass, sporting goods and specialty pool retailers.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.swimways.com.

About Nomaco Inc.

Since 1979, Nomaco has been creating new realities with foam solutions for industries ranging from insulation to retail products, wine closures, bedding, and more. The Nomaco family of businesses includes Nomaco Engineered Foam Solutions, Nomaco Insulation and Nomaco Home Furnishings; and these businesses operate facilities in Tarboro and Zebulon, NC as well as Oklahoma. For more information about Nomaco, visit www.nomaco.com.


Litzky Public Relations

Jessica Becker | 201-222-9118 | jbecker@litzkypr.com
Leah Schwint | 201-222-9118 | lschwint@litzkypr.com

It’s the Most Water-full Time of the Year

Happy Holidays from Swimways Corp!

We hope you have a water-full holiday season with your family and friends! We also want to let you know that our employees will be taking a few days off to spend time with their loved ones too.

Holiday Office Hours


Our offices will be closed December 23rd through December 25th in observance of Christmas. You can continue to shop online at SwimWays.com and Kelsyus.com during this time, however no orders will be processed from 12pm EST December 20th through 9am EST December 26th. Express shipping methods will be unavailable from 9am EST December 20th through 9am EST December 26th.

New Year’s Day

Our offices will be closed January 1st in observance of the New Year. You can continue to shop online at SwimWays.com and Kelsyus.com, however no orders will be processed from 12pm EST December 31st through 9am EST January 2nd. Express shipping methods will be unavailable from 9am EST December 31st through 9am EST January 2nd.

We appreciate your patience as our staff takes some time to enjoy the holiday season with their families!