Beach and Poolside Fashion and Color Trends for 2014

SwimWays Spring Float Graphic Prints

Are you ready for summer? It’s just a few months away! We know you water lovers are thinking about it – especially with the bitterly cold weather we’ve all experienced lately. Just imagine it… the warm sun on your skin, your favorite ice cold drink by your side, and your toes in the water. Have you thought about your poolside style yet? Well don’t worry, because we’ve gathered poolside fashion and color trends from around the web so you can enjoy the fun days of summer, stylishly.

For the Gals

The good news is that this season there’s no particular print that’s on trend, we’ve seen nautical stripes, polka dots, tropical/floral prints, paisleys and crochet textures (and everything in between) in a variety of hues and styles for all shapes and sizes. You’ll be happy to learn that figure flattering vintage styles, ruched materials, ruffles, and fringes are still in. You’ll also see lots of color blocking by way of pattern and solid color mix and match, and graduated color blends. Ultimately you should wear the style you feel most comfortable in, a swim suit style that really suits your body shape and spice it up a little by embracing some of this year’s vibrant colors taking the fashion world by storm.

Accessorize your swimsuit with a brightly colored pool float

Pool floats: SwimWays Spring Float SwimWays.com, Tomato and Cream Scallop Swimsuit TopShop.com, Dot Underwire Tank JCrew.com

Polka dots on navy are hot again this year, so accessorize your swimsuit with a colorful tote and sandals. Remember, accessories don’t have to match – contrast is great!

Bright solid colors meets vintage polka halterneck bikini

Bag:Pineapple Jute Bag TommyBahama.com, Bikini: Freya Calamity Bandeau Swim Top BareNecessities.com, Sandals: Bare Traps Delia Flat Sandals Macys.com

If a one-piece swimsuit is your style, and you’re not a huge fan of patterns, why not opt for something in a bright solid like turquoise and pair it up with bohemian themed accessories with like color accents?

A little bit of bohemia goes well with this bright solid one-piece

Bag: Billabong Geary Trips Zappos.com, Swimsuit: La Blanca Ruched One-Piece Swimsuit Nordstrom.com, Sandals: Grazie Scorch Sandals Zappos.com

And for the Guys

As we’ve seen in recent years the main trend for swim trunk length is still just above the knee, boardshorts are still very popular and flattering for most and are available in a variety of rises. Bright neon colors, earth toned solids and mixed prints are hot this year. From Hawaiian prints and wide checks to graduated stripes, there’s something for every taste.

Graduated stripes and bright neon colors for the guys

Pool foats: SwimWays Spring Float SwimWays.com, Rip Curl Mens Boardshorts Mirage Aggrotrippin Lime HansenSurf.com, Billabong Mens Boardshorts All Day Bright Green HansenSurf.com

For a convenient vacation style, go for a neutral colored trunk so you can effortlessly transition from pool to restaurant with a nice light linen or cotton shirt in a contrasting color – white always works! Don’t forget to dry off first!

Earth tones allow for easy transition from the pool

Left: Billabong Mens Shorts Reggie PX Silver HansenSurf.com, Sea Glass Breezer Short-Sleeve Shirt TommyBahama.com, Clarks Swing Sky Sandals ClarksUSA.com. Right: Rip Curl Mens Boardshorts Stoker Navy HansenSurf.com, Scott Hawaii Mens Sandals Pui Brown HansenSurf.com, Sean John Shirt, Short Sleeved Linen-Blend Macys.com

Our 2014 Color Favorites

This year our products feature a host of bright, vibrant colors that you’ll love. Great for pairing with your favorite swimwear and poolside accessories.

SwimWays Color Trends 2014

Check out our Beach & Pool Style board on Pinterest for more pool and beach style inspiration! You’ll find pool and beach fashions in addition to color and trend reports for the upcoming season.

What fashion and color trends will be your summer favorites?

Follow SwimWays’s board Beach & Pool Style on Pinterest.

New SwimWays Products Coming Soon to a Store Near You

Create Memories That Last a Lifetime with These New SwimWays Products

We’re so excited to share our new products and some of our new styles with you for 2014! At SwimWays®, we’re always looking for ways to bring more fun to the pool, making sure your happy place is the most water-full imaginable. In addition to most of our products being available to purchase in our online store, you’ll also find us at your favorite retailers, click here to find out where to buy our products.

So what are you waiting for? Scroll down and check our what we have lined up for you this year!

Our Swim Steps Line of Products Keeps Getting Better!

The Swim Steps line of products includes items that not only help parents and guardians introduce children to the water, but we also have some great swim training tools in there too. This year we bring you Baby Spring Float Animal Friends™ featuring amazingly cute animal character heads for added interactive fun, and introducing the Kick Trainer™, a full-size EVA foam kick board with a high-performance design and a textured, molded surface that’s easy to hold onto.

Pool Noodles Made in the USA

In 2013 we started to make noodles right here in the USA at our Virginia Beach, VA headquarters! Our pool noodles come in two different sizes: Swim Noodles™ (55″ long and 2 3/8″ diameter) and Super Swim Noodles™ (55″ long and 3 1/4″ diameter). We’ve also developed a full line of accessories for our noodles, including the Noodle Head Shooter™ water squirter attachment, the Noodle Sling™ fabric attachment to create a floating chair from a noodle, and Noodle Loops™ so kids can make water rafts and floats from their own collection of noodles.

Our Pool Floats Allow You to Relax in Perfect Harmony with the Water

Our new premium pool float for 2014 is the Aquagami™, it provides a cool way to float with no inflation required. Comfortable and buoyant, this accordion-style float instantly unfolds when you’re ready to relax. Our Spring Float® line of products have also been refreshed for 2014 with new colors and graphic prints influenced by this seasons hottest trends.

Wild and Wacky Water Toys

We have just about everything kids need to soak up some serious summer fun! Watch the water go in all directions, soaking friends and family members with the new Squiggle Squirter™ and Pinwheel Squirter™. Colorful and flexible new dive toys like SquiDivers™ and Fish Styx™ will have kids everywhere diving to new depths, for lots of speedy, motorized fun Boatz™ water toys are great for the pool or bathtub, and the super squishy feeling Squid Disk™ will make a huge splash at the pool this summer.

Learning to Love the Water with Preschoolers

Some little kids might not like getting completely soaked like their older brothers and sisters, so we have a couple of alternatives that make water exploration more fun as they build confidence. Sea Squirters™ are cute water shooters available in three friendly styles: alligator, hippo and sea turtle. We’ve also refreshed the style of our popular Gobble Gobble Guppies™ to an Orca. The included floating guppies are numbered 1-5 for an added educational experience to a fun catch ‘em game!

 

Swim Goggles and Gear for Your Entire Family!

We’re passionate about helping you create a water-full life for you and your family! So we developed a line of swimming goggles and swim masks and snorkels so you can have more fun in the water – whether swim training, competing or for general recreation. These colorful goggles and masks for children, teens and adults are available in different sizes and styles with a soft water-tight seal, easy-adjust head strap and latex-free construction. Our top pick is Gogglemates™, ouch-free swim goggles with a specially integrated neoprene strap that doesn’t get caught in children’s hair. The best thing about Gogglemates is that they float, making them easier to grab for beginning swimmers.

 

A Little Something for Fido

There are a lot of proud dog owners at SwimWays, sporting our newest dog product the Sea Squirts Doggie Vest™, this little cutie is owned by one of our Product Integrity team members. This dog swim vest with shark fin provides full-body flotation, supporting your pet in and around the water and the cute flexible fin and grab handle on the back allow for quick and easy pup retrieval.

What do you think of our line up coming to stores this Spring? Comment below if you have questions about product features and we’ll be happy to answer them here.

It’s the Most Water-full Time of the Year

Happy Holidays from Swimways Corp!

We hope you have a water-full holiday season with your family and friends! We also want to let you know that our employees will be taking a few days off to spend time with their loved ones too.

Holiday Office Hours

Christmas

Our offices will be closed December 23rd through December 25th in observance of Christmas. You can continue to shop online at SwimWays.com and Kelsyus.com during this time, however no orders will be processed from 12pm EST December 20th through 9am EST December 26th. Express shipping methods will be unavailable from 9am EST December 20th through 9am EST December 26th.

New Year’s Day

Our offices will be closed January 1st in observance of the New Year. You can continue to shop online at SwimWays.com and Kelsyus.com, however no orders will be processed from 12pm EST December 31st through 9am EST January 2nd. Express shipping methods will be unavailable from 9am EST December 31st through 9am EST January 2nd.

We appreciate your patience as our staff takes some time to enjoy the holiday season with their families!

One of the Best Places to Work in Virginia

Best Places to Work in Virginia

We’re proud to announce that Swimways Corporation has been named one of 2014′s Best Places to Work in Virginia by Virginia Business and Best Companies Group. From our scary fun Halloween contest, to our annual Day of Caring, there are so many reasons why working at Swimways is such a great experience.

To help welcome new employees to Swimways we have a program in place called N.E.A.T week. N.E.A.T stands for “new employee assimilation and training,” it’s a week long process where new hires spend time with existing employees in different departments, learning about their job duties, and connecting with each other on a personal level. We also offer paid volunteer leave, paid birthday leave, summer hours and an on-site gym.

Best Places to Work in VirginiaThe annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group. This statewide awards program is a two-part survey process which identifies, recognizes and honors the best places of employment in Virginia. The collected information was then combined to determine the strengths and opportunities of the participating companies and the final rankings.

Read the full story here