The Toy Book

Fourth Annual National Learn to Swim Day is May 16

Annual Event Provides the Perfect Opportunity to Raise Awareness About the Importance of Teaching Children to Swim

Held on the third Saturday of May each year, National Learn to Swim Day falls on May 16 this year. We founded this learn to swim awareness event in 2012 after learning that drowning is the second-leading cause of unintentional injury-related death for children ages one to 14. We also discovered that from 2010-13 drowning was actually the leading cause of unintentional injury death in the U.S. for children ages 1-4Continue reading

SwimWays on Instagram

SwimWays Joins Instagram

Follow SwimWays on Instagram for Behind the Scenes Pictures

We’ve finally joined Instagram! Follow the SwimWays Instagram account for behind the scenes photography during photo shoots, video shoots and more! Let us know what you think of our photography and what else you would like us to cover. Continue reading

SwimWays Flood Force Water Blasters

Water Blasters for Outdoor Fun

Get ready for summer water battles of epic proportions!

Our line of Flood Force water blasters and shooters has had a massive update this year. We’re bringing you new products, new styles, improved shooting distances and capacities. Check out the gallery below featuring our refreshed line of water blasters for hours of outdoor fun. Continue reading

$3 Off Spring Float Coupon

2015 Spring Float CouponHappy Spring!

While it may not feel like spring just yet in much of the country, warmer weather is just around the corner!

Before you head to the store to stock up for the season, download and print our Spring Float coupon good towards $3 off the Spring Float item of your choice. Choose from original Spring Float in solid colors or prints, Spring Float Recliner, Spring Float Kid’s Boat, Baby Spring Float, Spring Float SunDry Lounger, Spring Float Sun Tube Lounger or Spring Float Papasan.

Spring Float products are available at Target, Walmart, Leslie’s Pool Supply and hundreds of other stores in your neighborhood. Visit to find a retailer near you.

This Spring Float coupon is valid in the U.S. only and expires August 31, 2015. Not all stores can accept manufacturer coupons, so be sure to call ahead to the store before you head out.