Category Archives: News Releases

Swimways Aquires North Carolina-based Luxury Float Manufacturer

FOR IMMEDIATE RELEASE

Leading Pool Toy & Float Company Dives into Deal with Spongex®, LLC

VIRGINIA BEACH, VA – January 6, 2014 – Swimways Corp., a leader in the pool and leisure marketplace, announced today that it is acquiring Spongex®, LLC, makers of Aquaria luxury aquatic leisure products, from Nomaco Inc. The acquisition includes the Spongex manufacturing plant in Tarboro, N.C. and its 45 employees.

Known for its Aqua Cell® foam technology, an exclusive and made-in-the-USA custom closed-cell foam molding process, Spongex produces high-quality, comfortable and long-lasting floats, loungers and luxury noodle-shaped floats. The addition of the Spongex assortment to the Swimways portfolio will enhance the company’s popular collection of pool floats, including the top-selling Spring Float® featuring patented inner spring technology.

“We are very excited to welcome the team from Spongex to the Swimways family,” said David Arias, president, Swimways. “We anticipate that this excitement will resonate with our retailers, as well as consumers, as we gear up to bring innovation to the high performance Aqua Cell manufacturing technology.”

“Nomaco found an optimum purchasing partner for Spongex in Swimways,” said Claude Demby, CEO of Nomaco Inc. “It was important to us to identify an organization interested in remaining in the Tarboro community. We are delighted that Swimways recognized the value of the employees and operations in place and will provide Spongex the strategic alignment needed for long-term success.

While the changeover to Swimways’ leadership began on January 1, 2014, the acquisition will not be noticeable at retail until 2015 when Spongex products will be distributed under the SwimWays brand. Currently, Spongex products are sold at Sam’s Club, Leslie’s, Frontgate and other specialty pool retailers nationwide. Swimways products, including its Spring Float, Toypedo® and Swim Steps brands, are distributed internationally at mass, sporting goods and specialty pool retailers.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.swimways.com.

About Nomaco Inc.

Since 1979, Nomaco has been creating new realities with foam solutions for industries ranging from insulation to retail products, wine closures, bedding, and more. The Nomaco family of businesses includes Nomaco Engineered Foam Solutions, Nomaco Insulation and Nomaco Home Furnishings; and these businesses operate facilities in Tarboro and Zebulon, NC as well as Oklahoma. For more information about Nomaco, visit www.nomaco.com.

Contacts

Litzky Public Relations

Jessica Becker | 201-222-9118 | jbecker@litzkypr.com
or
Leah Schwint | 201-222-9118 | lschwint@litzkypr.com

It’s the Most Water-full Time of the Year

Happy Holidays from Swimways Corp!

We hope you have a water-full holiday season with your family and friends! We also want to let you know that our employees will be taking a few days off to spend time with their loved ones too.

Holiday Office Hours

Christmas

Our offices will be closed December 23rd through December 25th in observance of Christmas. You can continue to shop online at SwimWays.com and Kelsyus.com during this time, however no orders will be processed from 12pm EST December 20th through 9am EST December 26th. Express shipping methods will be unavailable from 9am EST December 20th through 9am EST December 26th.

New Year’s Day

Our offices will be closed January 1st in observance of the New Year. You can continue to shop online at SwimWays.com and Kelsyus.com, however no orders will be processed from 12pm EST December 31st through 9am EST January 2nd. Express shipping methods will be unavailable from 9am EST December 31st through 9am EST January 2nd.

We appreciate your patience as our staff takes some time to enjoy the holiday season with their families!

Swimways Corporation Recognized as One of the Best Places to Work in Virginia

FOR IMMEDIATE RELEASE

Virginia Beach, Va. (December 4, 2013) – Swimways Corp., a leading outdoor recreational products manufacturer, announced today that it has been named one of 2014’s Best Places to Work in Virginia by Virginia Business and Best Companies Group.

“It is a tremendous honor to be recognized as one of the Best Places to Work in Virginia,” said David Arias, president of Swimways Corp. “From the weekly fresh fruit deliveries to the birthdays off, we are always looking for ways to improve life at Swimways. But what I’m most proud of is our culture, which has been created by all of our employees; it is one of integrity, support, dedication and a high regard for one another.”

Best Places to Work in Virginia

The company also has a program in place that helps new employees feel welcome and acclimated with their new environment. N.E.A.T week, which stands for “new employee assimilation and training,” includes a process where new hires spend time with existing employees in various departments, learning about their professional background and job duties, and connecting with each other on a personal level. In addition, Swimways also offers paid volunteer leave, paid birthday leave, summer hours and an on-site gym.

The annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group. This statewide awards program is a two-part survey process which identifies, recognizes and honors the best places of employment in Virginia. Part one involved the evaluation of each nominated company’s workplace practices, policies, philosophy, systems and demographics. This part was worth about 25 percent of the total evaluation. The second part consisted of a survey to measure employee experience. This final part of the process was worth approximately 75 percent of the total evaluation. The collected information was then combined to determine the strengths and opportunities of the participating companies and the final rankings. The registration, survey process and data analysis was managed by Best Companies Group.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids of all ages. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information, visit www.swimways.com.

For more information on the Best Places to Work in Virginia program, visit: www.bestplacestoworkva.com.

PRWeb News Release

Attention Bloggers! SwimWays Review & Giveaway Opportunity

We’re looking for blogging parents with children meeting the below size requirements to review our Sea Squirts PFD life jackets. We will also consider swim instructors/water experts. If you would like to host a giveaway with your review we will be happy to supply a PFD as a prize and ship it to your winner free of charge (would need sizing and gender information of course!). This opportunity is open to U.S. residents only excl. Alaska and Hawaii (and any other non-continental territories).

Please review the size chart below to see if your child(ren) would be a good fit!

[table id=3 /]

Looking good? Read on!

SwimWays Sea Squirts PFDThe SwimWays Sea Squirts PFD is a US Coast Guard Certified Type III personal flotation device (PFD). It’s great for boat trips, visiting the lake, the beach, or even the pool. This cute PFD is also a great way to introduce your child to the water as part of the learn to swim process. Here are just some of the reasons we know you’ll love it:

  • US Coast Guard Certified Type III Personal Flotation Device.
  • Buoyancy Technology allows for successful balance of a child’s center of gravity, giving them greater control and stability when swimming.
  • Quality neoprene outer cover and inner fabric liner for extreme comfort.
  • Heavy-duty zipper.
  • Cute flexible fins are appealing to kids and they naturally fold flat so they can sit comfortably in a boat or chair.

If you’re interested in this opportunity please email marketing@swimways.com no later than July 26, 2013 and include your child’s size and their gender (if you have more than one child, please include the size and gender of each so we can send you appropriate PFDs). Please feel free to share this post with other bloggers in your network who you feel may be a good fit for this opportunity.

All blogs will be reviewed for post and content quality. We’re looking for authentic posts from those who love to take pictures and/or videos of products in action, a good social media presence is also desired but not necessary.

We look forward to hearing from you!

- The SwimWays Marketing Team