Category Archives: News Releases

Operation Smile and Swimways Corporation Launch Summer Smile Splash

Operation Smile and Swimways Corporation Launch Summer Smile Splash (via PRWeb)

‘Pool Parties with a Purpose’ will be hosted across the country to help heal smiles for children in need. As a manufacturer of children’s products, and parents ourselves, we believe that every child should have the ability to smile, and we’re…

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Swimways Suits up for National Learn to Swim Day on Saturday, May 17, 2014

Third Annual Campaign Will Educate Parents and Children about Water Safety and the Benefits of Learning to Swim

National Learn to Swim Day JPG

VIRGINIA BEACH, Va. — (BUSINESS WIRE)–Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays®Swim Steps™ program that helps kids learn to swim, announced today the campaign for its third annual ‘National Learn to Swim Day,’ taking place on Saturday, May 17, 2014. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.

On May 17th, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way – by enrolling children in local swimming instructions, hosting group swimming lessons, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com. Families can get involved by downloading an event poster, swimming tips, coloring sheets and accomplishment certificates on the dedicated site.

“Summertime wouldn’t be complete without swimming, it’s an activity that children worldwide enjoy throughout the season,” says Monica Jones, marketing director, Swimways. “It’s essential that children learn the fundamentals of this invaluable life skill at an early age. We are so excited to continue to raise awareness about the importance of teaching children how to swim and to help promote water safety so that families can enjoy a safe and fun summer.”

SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.

Families can learn more about National Learn to Swim Day and Swim Steps by visiting www.Swimways.com and www.TeachMeToSwim.com.

About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.Swimways.com.

Contacts:
Litzky Public Relations
Melissa Winston/Leah Schwint
201-222-9118
mwinston@litzkypr.com
lschwint@litzkypr.com

Swimways Acquires North Carolina-based Luxury Float Manufacturer

FOR IMMEDIATE RELEASE

Leading Pool Toy & Float Company Dives into Deal with Spongex®, LLC

VIRGINIA BEACH, VA – January 6, 2014 – Swimways Corp., a leader in the pool and leisure marketplace, announced today that it is acquiring Spongex®, LLC, makers of Aquaria luxury aquatic leisure products, from Nomaco Inc. The acquisition includes the Spongex manufacturing plant in Tarboro, N.C. and its 45 employees.

Known for its Aqua Cell® foam technology, an exclusive and made-in-the-USA custom closed-cell foam molding process, Spongex produces high-quality, comfortable and long-lasting floats, loungers and luxury noodle-shaped floats. The addition of the Spongex assortment to the Swimways portfolio will enhance the company’s popular collection of pool floats, including the top-selling Spring Float® featuring patented inner spring technology.

“We are very excited to welcome the team from Spongex to the Swimways family,” said David Arias, president, Swimways. “We anticipate that this excitement will resonate with our retailers, as well as consumers, as we gear up to bring innovation to the high performance Aqua Cell manufacturing technology.”

“Nomaco found an optimum purchasing partner for Spongex in Swimways,” said Claude Demby, CEO of Nomaco Inc. “It was important to us to identify an organization interested in remaining in the Tarboro community. We are delighted that Swimways recognized the value of the employees and operations in place and will provide Spongex the strategic alignment needed for long-term success.

While the changeover to Swimways’ leadership began on January 1, 2014, the acquisition will not be noticeable at retail until 2015 when Spongex products will be distributed under the SwimWays brand. Currently, Spongex products are sold at Sam’s Club, Leslie’s, Frontgate and other specialty pool retailers nationwide. Swimways products, including its Spring Float, Toypedo® and Swim Steps brands, are distributed internationally at mass, sporting goods and specialty pool retailers.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.swimways.com.

About Nomaco Inc.

Since 1979, Nomaco has been creating new realities with foam solutions for industries ranging from insulation to retail products, wine closures, bedding, and more. The Nomaco family of businesses includes Nomaco Engineered Foam Solutions, Nomaco Insulation and Nomaco Home Furnishings; and these businesses operate facilities in Tarboro and Zebulon, NC as well as Oklahoma. For more information about Nomaco, visit www.nomaco.com.

Contacts

Litzky Public Relations

Jessica Becker | 201-222-9118 | jbecker@litzkypr.com
or
Leah Schwint | 201-222-9118 | lschwint@litzkypr.com

It’s the Most Water-full Time of the Year

Happy Holidays from Swimways Corp!

We hope you have a water-full holiday season with your family and friends! We also want to let you know that our employees will be taking a few days off to spend time with their loved ones too.

Holiday Office Hours

Christmas

Our offices will be closed December 23rd through December 25th in observance of Christmas. You can continue to shop online at SwimWays.com and Kelsyus.com during this time, however no orders will be processed from 12pm EST December 20th through 9am EST December 26th. Express shipping methods will be unavailable from 9am EST December 20th through 9am EST December 26th.

New Year’s Day

Our offices will be closed January 1st in observance of the New Year. You can continue to shop online at SwimWays.com and Kelsyus.com, however no orders will be processed from 12pm EST December 31st through 9am EST January 2nd. Express shipping methods will be unavailable from 9am EST December 31st through 9am EST January 2nd.

We appreciate your patience as our staff takes some time to enjoy the holiday season with their families!