Author Archives: SwimWays

New SwimWays Products Coming Soon to a Store Near You

Create Memories That Last a Lifetime with These New SwimWays Products

We’re so excited to share our new products and some of our new styles with you for 2014! At SwimWays®, we’re always looking for ways to bring more fun to the pool, making sure your happy place is the most water-full imaginable. In addition to most of our products being available to purchase in our online store, you’ll also find us at your favorite retailers, click here to find out where to buy our products.

So what are you waiting for? Scroll down and check our what we have lined up for you this year!

Our Swim Steps Line of Products Keeps Getting Better!

The Swim Steps line of products includes items that not only help parents and guardians introduce children to the water, but we also have some great swim training tools in there too. This year we bring you Baby Spring Float Animal Friends™ featuring amazingly cute animal character heads for added interactive fun, and introducing the Kick Trainer™, a full-size EVA foam kick board with a high-performance design and a textured, molded surface that’s easy to hold onto.

Pool Noodles Made in the USA

In 2013 we started to make noodles right here in the USA at our Virginia Beach, VA headquarters! Our pool noodles come in two different sizes: Swim Noodles™ (55″ long and 2 3/8″ diameter) and Super Swim Noodles™ (55″ long and 3 1/4″ diameter). We’ve also developed a full line of accessories for our noodles, including the Noodle Head Shooter™ water squirter attachment, the Noodle Sling™ fabric attachment to create a floating chair from a noodle, and Noodle Loops™ so kids can make water rafts and floats from their own collection of noodles.

Our Pool Floats Allow You to Relax in Perfect Harmony with the Water

Our new premium pool float for 2014 is the Aquagami™, it provides a cool way to float with no inflation required. Comfortable and buoyant, this accordion-style float instantly unfolds when you’re ready to relax. Our Spring Float® line of products have also been refreshed for 2014 with new colors and graphic prints influenced by this seasons hottest trends.

Wild and Wacky Water Toys

We have just about everything kids need to soak up some serious summer fun! Watch the water go in all directions, soaking friends and family members with the new Squiggle Squirter™ and Pinwheel Squirter™. Colorful and flexible new dive toys like SquiDivers™ and Fish Styx™ will have kids everywhere diving to new depths, for lots of speedy, motorized fun Boatz™ water toys are great for the pool or bathtub, and the super squishy feeling Squid Disk™ will make a huge splash at the pool this summer.

Learning to Love the Water with Preschoolers

Some little kids might not like getting completely soaked like their older brothers and sisters, so we have a couple of alternatives that make water exploration more fun as they build confidence. Sea Squirters™ are cute water shooters available in three friendly styles: alligator, hippo and sea turtle. We’ve also refreshed the style of our popular Gobble Gobble Guppies™ to an Orca. The included floating guppies are numbered 1-5 for an added educational experience to a fun catch ‘em game!

 

Swim Goggles and Gear for Your Entire Family!

We’re passionate about helping you create a water-full life for you and your family! So we developed a line of swimming goggles and swim masks and snorkels so you can have more fun in the water – whether swim training, competing or for general recreation. These colorful goggles and masks for children, teens and adults are available in different sizes and styles with a soft water-tight seal, easy-adjust head strap and latex-free construction. Our top pick is Gogglemates™, ouch-free swim goggles with a specially integrated neoprene strap that doesn’t get caught in children’s hair. The best thing about Gogglemates is that they float, making them easier to grab for beginning swimmers.

 

A Little Something for Fido

There are a lot of proud dog owners at SwimWays, sporting our newest dog product the Sea Squirts Doggie Vest™, this little cutie is owned by one of our Product Integrity team members. This dog swim vest with shark fin provides full-body flotation, supporting your pet in and around the water and the cute flexible fin and grab handle on the back allow for quick and easy pup retrieval.

What do you think of our line up coming to stores this Spring? Comment below if you have questions about product features and we’ll be happy to answer them here.

Swimways Aquires North Carolina-based Luxury Float Manufacturer

FOR IMMEDIATE RELEASE

Leading Pool Toy & Float Company Dives into Deal with Spongex®, LLC

VIRGINIA BEACH, VA – January 6, 2014 – Swimways Corp., a leader in the pool and leisure marketplace, announced today that it is acquiring Spongex®, LLC, makers of Aquaria luxury aquatic leisure products, from Nomaco Inc. The acquisition includes the Spongex manufacturing plant in Tarboro, N.C. and its 45 employees.

Known for its Aqua Cell® foam technology, an exclusive and made-in-the-USA custom closed-cell foam molding process, Spongex produces high-quality, comfortable and long-lasting floats, loungers and luxury noodle-shaped floats. The addition of the Spongex assortment to the Swimways portfolio will enhance the company’s popular collection of pool floats, including the top-selling Spring Float® featuring patented inner spring technology.

“We are very excited to welcome the team from Spongex to the Swimways family,” said David Arias, president, Swimways. “We anticipate that this excitement will resonate with our retailers, as well as consumers, as we gear up to bring innovation to the high performance Aqua Cell manufacturing technology.”

“Nomaco found an optimum purchasing partner for Spongex in Swimways,” said Claude Demby, CEO of Nomaco Inc. “It was important to us to identify an organization interested in remaining in the Tarboro community. We are delighted that Swimways recognized the value of the employees and operations in place and will provide Spongex the strategic alignment needed for long-term success.

While the changeover to Swimways’ leadership began on January 1, 2014, the acquisition will not be noticeable at retail until 2015 when Spongex products will be distributed under the SwimWays brand. Currently, Spongex products are sold at Sam’s Club, Leslie’s, Frontgate and other specialty pool retailers nationwide. Swimways products, including its Spring Float, Toypedo® and Swim Steps brands, are distributed internationally at mass, sporting goods and specialty pool retailers.

# # #

About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.swimways.com.

About Nomaco Inc.

Since 1979, Nomaco has been creating new realities with foam solutions for industries ranging from insulation to retail products, wine closures, bedding, and more. The Nomaco family of businesses includes Nomaco Engineered Foam Solutions, Nomaco Insulation and Nomaco Home Furnishings; and these businesses operate facilities in Tarboro and Zebulon, NC as well as Oklahoma. For more information about Nomaco, visit www.nomaco.com.

Contacts

Litzky Public Relations

Jessica Becker | 201-222-9118 | jbecker@litzkypr.com
or
Leah Schwint | 201-222-9118 | lschwint@litzkypr.com

It’s the Most Water-full Time of the Year

Happy Holidays from Swimways Corp!

We hope you have a water-full holiday season with your family and friends! We also want to let you know that our employees will be taking a few days off to spend time with their loved ones too.

Holiday Office Hours

Christmas

Our offices will be closed December 23rd through December 25th in observance of Christmas. You can continue to shop online at SwimWays.com and Kelsyus.com during this time, however no orders will be processed from 12pm EST December 20th through 9am EST December 26th. Express shipping methods will be unavailable from 9am EST December 20th through 9am EST December 26th.

New Year’s Day

Our offices will be closed January 1st in observance of the New Year. You can continue to shop online at SwimWays.com and Kelsyus.com, however no orders will be processed from 12pm EST December 31st through 9am EST January 2nd. Express shipping methods will be unavailable from 9am EST December 31st through 9am EST January 2nd.

We appreciate your patience as our staff takes some time to enjoy the holiday season with their families!

One of the Best Places to Work in Virginia

Best Places to Work in Virginia

We’re proud to announce that Swimways Corporation has been named one of 2014’s Best Places to Work in Virginia by Virginia Business and Best Companies Group. From our scary fun Halloween contest, to our annual Day of Caring, there are so many reasons why working at Swimways is such a great experience.

To help welcome new employees to Swimways we have a program in place called N.E.A.T week. N.E.A.T stands for “new employee assimilation and training,” it’s a week long process where new hires spend time with existing employees in different departments, learning about their job duties, and connecting with each other on a personal level. We also offer paid volunteer leave, paid birthday leave, summer hours and an on-site gym.

Best Places to Work in VirginiaThe annual list of the Best Places to Work in Virginia was created by Virginia Business and Best Companies Group. This statewide awards program is a two-part survey process which identifies, recognizes and honors the best places of employment in Virginia. The collected information was then combined to determine the strengths and opportunities of the participating companies and the final rankings.

Read the full story here