Author Archives: SwimWays

Swimways Suits up for National Learn to Swim Day on Saturday, May 17, 2014

Third Annual Campaign Will Educate Parents and Children about Water Safety and the Benefits of Learning to Swim

National Learn to Swim Day JPG

VIRGINIA BEACH, Va. — (BUSINESS WIRE)–Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays®Swim Steps™ program that helps kids learn to swim, announced today the campaign for its third annual ‘National Learn to Swim Day,’ taking place on Saturday, May 17, 2014. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.

On May 17th, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way – by enrolling children in local swimming instructions, hosting group swimming lessons, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com. Families can get involved by downloading an event poster, swimming tips, coloring sheets and accomplishment certificates on the dedicated site.

“Summertime wouldn’t be complete without swimming, it’s an activity that children worldwide enjoy throughout the season,” says Monica Jones, marketing director, Swimways. “It’s essential that children learn the fundamentals of this invaluable life skill at an early age. We are so excited to continue to raise awareness about the importance of teaching children how to swim and to help promote water safety so that families can enjoy a safe and fun summer.”

SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.

Families can learn more about National Learn to Swim Day and Swim Steps by visiting www.Swimways.com and www.TeachMeToSwim.com.

About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.Swimways.com.

Contacts:
Litzky Public Relations
Melissa Winston/Leah Schwint
201-222-9118
mwinston@litzkypr.com
lschwint@litzkypr.com

National Learn to Swim Day Coloring Contest

Coloring Contest

To celebrate the third annual National Learn to Swim Day on May 17th, we’re hosting a kids coloring contest during the month of  May!

How to enter: Simply print one of the coloring pages from the Coloring Contest page on TeachMeToSwim.com for your child to color, or you can even let your kid create his or her very own masterpiece! Scan or take a picture of their work of art and submit it via our contest page on Facebook (click on the “Color and Win” tab.)

Judging and prizes: Three winners will be chosen from the drawings entered. Two will be chosen by our staff and the other by popular vote on Facebook. Each winner will receive a prize pack containing three items of their choice: One Swim Step item, one Toy, and one Spring Float!

For more information, to check out the prizes, and to read the official rules, click here.

SwimWays Will Match Your Operation Smile Donation Until April 30th

Now through April 30th, we will match your donation, doubling the impact of your gift, and help save twice as many children

 
Did you know that we’re a corporate partner of Operation Smile? Since 2007, SwimWays has helped provide over 5,000 new smiles to kids through this partnership. If you’re not familiar with Operation Smile, it is a wonderful not-for-profit organization that shares our vision that all children should have the chance for a smile and a better life. Operation Smile provides free surgery for children suffering from facial deformities around the globe.

Unfortunately, children with a cleft lip or cleft palate have a higher mortality rate because they can’t nurse or eat properly. With your assistance, we can help Operation Smile provide lifesaving nutritional support and surgeries to these children. If you decide to donate to Operation Smile by April 30, 2014, SwimWays will help double your impact so together we can save twice as many children!

What are you waiting for? Give a lifetime of smiles to a child today!

Find out more about our partnership with Operation Smile.

Beach and Poolside Fashion and Color Trends for 2014

SwimWays Spring Float Graphic Prints

Are you ready for summer? It’s just a few months away! We know you water lovers are thinking about it – especially with the bitterly cold weather we’ve all experienced lately. Just imagine it… the warm sun on your skin, your favorite ice cold drink by your side, and your toes in the water. Have you thought about your poolside style yet? Well don’t worry, because we’ve gathered poolside fashion and color trends from around the web so you can enjoy the fun days of summer, stylishly.

For the Gals

The good news is that this season there’s no particular print that’s on trend, we’ve seen nautical stripes, polka dots, tropical/floral prints, paisleys and crochet textures (and everything in between) in a variety of hues and styles for all shapes and sizes. You’ll be happy to learn that figure flattering vintage styles, ruched materials, ruffles, and fringes are still in. You’ll also see lots of color blocking by way of pattern and solid color mix and match, and graduated color blends. Ultimately you should wear the style you feel most comfortable in, a swim suit style that really suits your body shape and spice it up a little by embracing some of this year’s vibrant colors taking the fashion world by storm.

Accessorize your swimsuit with a brightly colored pool float

Pool floats: SwimWays Spring Float SwimWays.com, Tomato and Cream Scallop Swimsuit TopShop.com, Dot Underwire Tank JCrew.com

Polka dots on navy are hot again this year, so accessorize your swimsuit with a colorful tote and sandals. Remember, accessories don’t have to match – contrast is great!

Bright solid colors meets vintage polka halterneck bikini

Bag:Pineapple Jute Bag TommyBahama.com, Bikini: Freya Calamity Bandeau Swim Top BareNecessities.com, Sandals: Bare Traps Delia Flat Sandals Macys.com

If a one-piece swimsuit is your style, and you’re not a huge fan of patterns, why not opt for something in a bright solid like turquoise and pair it up with bohemian themed accessories with like color accents?

A little bit of bohemia goes well with this bright solid one-piece

Bag: Billabong Geary Trips Zappos.com, Swimsuit: La Blanca Ruched One-Piece Swimsuit Nordstrom.com, Sandals: Grazie Scorch Sandals Zappos.com

And for the Guys

As we’ve seen in recent years the main trend for swim trunk length is still just above the knee, boardshorts are still very popular and flattering for most and are available in a variety of rises. Bright neon colors, earth toned solids and mixed prints are hot this year. From Hawaiian prints and wide checks to graduated stripes, there’s something for every taste.

Graduated stripes and bright neon colors for the guys

Pool foats: SwimWays Spring Float SwimWays.com, Rip Curl Mens Boardshorts Mirage Aggrotrippin Lime HansenSurf.com, Billabong Mens Boardshorts All Day Bright Green HansenSurf.com

For a convenient vacation style, go for a neutral colored trunk so you can effortlessly transition from pool to restaurant with a nice light linen or cotton shirt in a contrasting color – white always works! Don’t forget to dry off first!

Earth tones allow for easy transition from the pool

Left: Billabong Mens Shorts Reggie PX Silver HansenSurf.com, Sea Glass Breezer Short-Sleeve Shirt TommyBahama.com, Clarks Swing Sky Sandals ClarksUSA.com. Right: Rip Curl Mens Boardshorts Stoker Navy HansenSurf.com, Scott Hawaii Mens Sandals Pui Brown HansenSurf.com, Sean John Shirt, Short Sleeved Linen-Blend Macys.com

Our 2014 Color Favorites

This year our products feature a host of bright, vibrant colors that you’ll love. Great for pairing with your favorite swimwear and poolside accessories.

SwimWays Color Trends 2014

Check out our Beach & Pool Style board on Pinterest for more pool and beach style inspiration! You’ll find pool and beach fashions in addition to color and trend reports for the upcoming season.

What fashion and color trends will be your summer favorites?

Follow SwimWays’s board Beach & Pool Style on Pinterest.