Did you know that we’re a corporate partner of Operation Smile? Since 2007, SwimWays has helped provide over 5,000 new smiles to kids through this partnership. If you’re not familiar with Operation Smile, it is a wonderful not-for-profit organization that shares our vision that all children should have the chance for a smile and a better life. Operation Smile provides free surgery for children suffering from facial deformities around the globe.
Unfortunately, children with a cleft lip or cleft palate have a higher mortality rate because they can’t nurse or eat properly. With your assistance, we can help Operation Smile provide lifesaving nutritional support and surgeries to these children. If you decide to donate to Operation Smile by April 30, 2014, SwimWays will help double your impact so together we can save twice as many children!
What are you waiting for? Give a lifetime of smiles to a child today!
Are you ready for summer? It’s just a few months away! We know you water lovers are thinking about it – especially with the bitterly cold weather we’ve all experienced lately. Just imagine it… the warm sun on your skin, your favorite ice cold drink by your side, and your toes in the water. Have you thought about your poolside style yet? Well don’t worry, because we’ve gathered poolside fashion and color trends from around the web so you can enjoy the fun days of summer, stylishly.
For the Gals
The good news is that this season there’s no particular print that’s on trend, we’ve seen nautical stripes, polka dots, tropical/floral prints, paisleys and crochet textures (and everything in between) in a variety of hues and styles for all shapes and sizes. You’ll be happy to learn that figure flattering vintage styles, ruched materials, ruffles, and fringes are still in. You’ll also see lots of color blocking by way of pattern and solid color mix and match, and graduated color blends. Ultimately you should wear the style you feel most comfortable in, a swim suit style that really suits your body shape and spice it up a little by embracing some of this year’s vibrant colors taking the fashion world by storm.
Pool floats: SwimWays Spring Float SwimWays.com, Tomato and Cream Scallop Swimsuit TopShop.com, Dot Underwire Tank JCrew.com
Polka dots on navy are hot again this year, so accessorize your swimsuit with a colorful tote and sandals. Remember, accessories don’t have to match – contrast is great!
Bag:Pineapple Jute Bag TommyBahama.com, Bikini: Freya Calamity Bandeau Swim Top BareNecessities.com, Sandals: Bare Traps Delia Flat Sandals Macys.com
If a one-piece swimsuit is your style, and you’re not a huge fan of patterns, why not opt for something in a bright solid like turquoise and pair it up with bohemian themed accessories with like color accents?
Bag: Billabong Geary Trips Zappos.com, Swimsuit: La Blanca Ruched One-Piece Swimsuit Nordstrom.com, Sandals: Grazie Scorch Sandals Zappos.com
And for the Guys
As we’ve seen in recent years the main trend for swim trunk length is still just above the knee, boardshorts are still very popular and flattering for most and are available in a variety of rises. Bright neon colors, earth toned solids and mixed prints are hot this year. From Hawaiian prints and wide checks to graduated stripes, there’s something for every taste.
Pool foats: SwimWays Spring Float SwimWays.com, Rip Curl Mens Boardshorts Mirage Aggrotrippin Lime HansenSurf.com, Billabong Mens Boardshorts All Day Bright Green HansenSurf.com
For a convenient vacation style, go for a neutral colored trunk so you can effortlessly transition from pool to restaurant with a nice light linen or cotton shirt in a contrasting color – white always works! Don’t forget to dry off first!
Left: Billabong Mens Shorts Reggie PX Silver HansenSurf.com, Sea Glass Breezer Short-Sleeve Shirt TommyBahama.com, Clarks Swing Sky Sandals ClarksUSA.com. Right: Rip Curl Mens Boardshorts Stoker Navy HansenSurf.com, Scott Hawaii Mens Sandals Pui Brown HansenSurf.com, Sean John Shirt, Short Sleeved Linen-Blend Macys.com
Our 2014 Color Favorites
This year our products feature a host of bright, vibrant colors that you’ll love. Great for pairing with your favorite swimwear and poolside accessories.
Check out our Beach & Pool Style board on Pinterest for more pool and beach style inspiration! You’ll find pool and beach fashions in addition to color and trend reports for the upcoming season.
What fashion and color trends will be your summer favorites?
Create Memories That Last a Lifetime with These New SwimWays Products
We’re so excited to share our new products and some of our new styles with you for 2014! At SwimWays®, we’re always looking for ways to bring more fun to the pool, making sure your happy place is the most water-full imaginable. In addition to most of our products being available to purchase in our online store, you’ll also find us at your favorite retailers, click here to find out where to buy our products.
So what are you waiting for? Scroll down and check our what we have lined up for you this year!
Our Swim Steps Line of Products Keeps Getting Better!
The Swim Steps line of products includes items that not only help parents and guardians introduce children to the water, but we also have some great swim training tools in there too. This year we bring you Baby Spring Float Animal Friends™ featuring amazingly cute animal character heads for added interactive fun, and introducing the Kick Trainer™, a full-size EVA foam kick board with a high-performance design and a textured, molded surface that’s easy to hold onto.
The brightly colored, super cute, and totally huggable animal heads twist and turn 360º for added interactive fun as baby floats in the water.
This inflatable pool float has fabric covered inflation for durability and comfort. A lower center of gravity, safety valves and separate air chambers ensure security and stability.
The removable, two-position canopy offers added shade, and the mesh sides of the canopy ensure baby is visible at all times. Ultra-portable, the Baby Spring Float folds easily into the included carry bag for storage.
The Baby Spring Float is a wonderful baby shower gift idea; giving parents the opportunity to bond with their child in the water as he or she grows. SwimWays Swim Step 1 supports young children as they are introduced to the water, helping them stay comfortable and happy.
This full-size EVA foam kickboard is built to last and the high-performance design features a sleek hydrodynamic nose. The textured, molded surface is soft on children’s skin for maximum comfort.
Ready, set, kick! The SwimWays Kick Trainer kickboard is great for gliding and racing through the water. An excellent swim training tool, these children’s kickboards are great for swim lessons, and an ideal training tool for developing proper kicking skills and building leg strength.
Pool Noodles Made in the USA
In 2013 we started to make noodles right here in the USA at our Virginia Beach, VA headquarters! Our pool noodles come in two different sizes: Swim Noodles™ (55″ long and 2 3/8″ diameter) and Super Swim Noodles™ (55″ long and 3 1/4″ diameter). We’ve also developed a full line of accessories for our noodles, including the Noodle Head Shooter™ water squirter attachment, the Noodle Sling™ fabric attachment to create a floating chair from a noodle, and Noodle Loops™ so kids can make water rafts and floats from their own collection of noodles.
It’s simply not summer without a noodle! SwimWays Swim Noodles bring the party to the pool!
These soft floating foam noodles provide additional buoyancy when in the water. Great for learning to swim – and most importantly, fun! Swimmers of all ages will love using these colorful noodles for pool games or extra flotation.
Make a monster ride-on with the SwimWays Noodle Head Shooter! Shoots water up to 10 feet!
These cute, colorful and textured characters are made of flexible PVC heads, simply attach them to a SwimWays Super Swim Noodle and you’re ready for some water blasting fun! To get some awesome squirting action – squeeze the Noodle Head Shooter underwater to draw in water, squeeze it again above the water surface to squirt. Choose from one of the three styles, or collect them all!
It’s the best seat in the pool – just add a noodle! Have lots of noodles and looking for a more affordable and convenient way to float? Create your own personal floating chair with the SwimWays Noodle Sling – all it needs is a noodle! Simply thread through the noodle-width holes to create the perfect floating seat – it’s new way to float – simply sit and drift! Relax on the soft, soothing mesh and enjoy the comfort of the fabric-covered sleeve. No inflation needed!
Our Pool Floats Allow You to Relax in Perfect Harmony with the Water
Our new premium pool float for 2014 is the Aquagami™, it provides a cool way to float with no inflation required. Comfortable and buoyant, this accordion-style float instantly unfolds when you’re ready to relax. Our Spring Float® line of products have also been refreshed for 2014 with new colors and graphic prints influenced by this seasons hottest trends.
Wild and Wacky Water Toys
We have just about everything kids need to soak up some serious summer fun! Watch the water go in all directions, soaking friends and family members with the new Squiggle Squirter™ and Pinwheel Squirter™. Colorful and flexible new dive toys like SquiDivers™ and Fish Styx™ will have kids everywhere diving to new depths, for lots of speedy, motorized fun Boatz™ water toys are great for the pool or bathtub, and the super squishy feeling Squid Disk™ will make a huge splash at the pool this summer.
To use this crazy water shooter, dip the fish head underwater and draw back the pump handle to fill the water reservoir. When done, lift the fish above the water and push up the handle to squirt. Get ready to get soaked!
The Pinwheel TWIRLS! The Water WHIRLS! Fill the SwimWays Pinwheel Squirter by dipping the pinwheel underwater and draw back the handle to fill the water reservoir, then lift the pinwheel above the water and push on the handle to squirt.
SwimWays SquiDivers are the original soft and flexible learn to swim toys. SquiDivers wiggle, jiggle, and giggle their way to the bottom of the pool landing nose down, the soft, flexible tentacles float upright making these dive toys easy to grab for kids, or more advanced swimmers can use their fingers to grab the dive toy by the nose.
Watch the water fly in all directions and power the pinwheel as it twirls! A great way to cool-off, kids will love this wet and wild water toy during those hot summer months.
Get ready for wacky, water-full fun with the SwimWays Squiggle Squirter! These cute and colorful crazy fish are a liquid launcher in disguise! Experience a surprise with every spray, watch the flexible tubes send water in all directions – who knows who will get wet next?!
Each SquiDiver in the package has a number assigned for score based games. Check out swimways.com/squidivers for 8 great underwater SquiDivers pool games. Three SquiDivers per package.
Watch SwimWays Fish Styx wiggle as they sink to the bottom of the pool.
SwimWays Boatz are motorized pool toys you can race and chase in the water. Perfect for active imaginations, best buddies Streak and Subby go on a water-full high-speed adventure, coming to life in a child’s watery world, making them perfect pals for preschoolers learning to swim.
Let the fun fly with the SwimWays Squid Disk! This squishy, funny feeling, water toy is all you need for hours of soaking fun! Simply dunk the Squid Disk underwater to saturate, then launch it!
Learning to Love the Water with Preschoolers
Some little kids might not like getting completely soaked like their older brothers and sisters, so we have a couple of alternatives that make water exploration more fun as they build confidence. Sea Squirters™ are cute water shooters available in three friendly styles: alligator, hippo and sea turtle. We’ve also refreshed the style of our popular Gobble Gobble Guppies™ to an Orca. The included floating guppies are numbered 1-5 for an added educational experience to a fun catch ‘em game!
This little guy isn’t new, but we’ve given him a new Orca style for 2014!
Yum! Yum! Preschoolers can catch, count and learn their colors with the SwimWays Gobble Gobble Guppies Orca whale. This hungry whale has one thing on his mind and on the menu – guppies!
Watch out for this water surprise! SwimWays Sea Squirters are adorable animals with a watery surprise in store!
Children squeeze the trigger to open his mouth, then try to gobble up all the little guppies as they float on the water’s surface as fast as they can. Each colorful guppy is numbered 1-5 for an added educational experience to a fun catch ‘em game.
Squeeze the handle on the cute and colorful characters tail to squirt water up to 10 feet from the character’s mouth. To fill squirter: Turn cap counter clockwise on belly to open. Fill reservoir with clean, fresh water. Replace cap and tighten by turning clockwise.
Swim Goggles and Gear for Your Entire Family!
We’re passionate about helping you create a water-full life for you and your family! So we developed a line of swimming goggles and swim masks and snorkels so you can have more fun in the water – whether swim training, competing or for general recreation. These colorful goggles and masks for children, teens and adults are available in different sizes and styles with a soft water-tight seal, easy-adjust head strap and latex-free construction. Our top pick is Gogglemates™, ouch-free swim goggles with a specially integrated neoprene strap that doesn’t get caught in children’s hair. The best thing about Gogglemates is that they float, making them easier to grab for beginning swimmers.
SwimWays Gogglemates swim goggles are ouch-free! These bright, colorful goggles have a specially integrated neoprene strap, so they don’t get caught in children’s hair. The soft strap with on trend graphics eliminates hair pulling making the goggles easier to put on and take off. These floating goggles are easy to retrieve – no sinking!
SwimWays Fish Face Marlin Pro swim goggles give you the best underwater view available! These pro-style swim goggles allow you to have more fun in the water – whether you’re training for your next big event, competing, or for general recreation. The two included interchangeable nose pieces ensure a custom fit and the soft water-tight seal provides a comfortable fit, so your performance goes uninterrupted above and below the surface. The easy-adjust head strap makes pool preparation easy – so you can dive right in! Latex-free. Ages: 12+
SwimWays Fish Face Dolphin swim goggles give kids the best underwater view available! These bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Ages: 6-12
SwimWays Fish Face Guppy swim goggles give kids the best underwater view available! These bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Ages: 3-8
SwimWays Fish Face Tarpon Trainer swim goggles give kids the best underwater view available! This 3-pack of bright, colorful goggles were developed so kids can have more fun in the water – whether they are just learning to swim or already diving to collect underwater treasures. The soft water-tight seal provides a comfortable fit, so below and above surface play goes uninterrupted and the easy-adjust head strap makes pool preparation easy for kids and parents. Latex-free. Three goggles per pack. Ages: 3-8
SwimWays Diver Down Masks make cool underwater views even more awesome! This swim mask allows for even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks made from high-quality materials have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Latex-free. Ages: 12+
SwimWays Diver Down Masks make cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks made from high-quality materials have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Latex-free. Ages: 5-12
The SwimWays Diver Down Mask and Snorkel set makes cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks and snorkels are made from high-quality materials, have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. The kid-sized snorkel mouthpiece is BPA-free, so you can both breathe easier. Latex-free. Ages: 5-12
The SwimWays Expedition Mask and Snorkel set makes cool underwater views even more awesome! This swim mask allows kids to have even more fun in the water – whether they are just learning to put their faces underwater or already exploring the reefs. These bright, colorful dive masks and snorkels are made from high-quality materials, have a soft comfort fit and easy-adjust head strap, so below (and above!) surface exploration goes uninterrupted. Breathe easier with the BPA-free snorkel mouthpiece. Latex-free.
A Little Something for Fido
There are a lot of proud dog owners at SwimWays, sporting our newest dog product the Sea Squirts Doggie Vest™, this little cutie is owned by one of our Product Integrity team members. This dog swim vest provides full-body flotation, supporting your pet in and around the water and the cute flexible fin and grab handle on the back allow for quick and easy pup retrieval.
A Fin-Tastic swim aid for your four-legged friend! At SwimWays we want to share our water-full experiences with our beloved canine friends, so we developed the Sea Squirts Doggie Vest, a fun and functional swim jacket specially designed for dogs so Fido can join you in the water with style.
Full-body flotation supports your pet in and around the water, the flexible (and cute!) dorsal fin and handle on the back allow for quick control of your pup, and there’s also a metal d-ring so you can easily connect a leash. Boost your dog’s confidence and make him the center of attention with our stylish swim vest made of heavy-duty fabric.
What do you think of our line up coming to stores this Spring? Comment below if you have questions about product features and we’ll be happy to answer them here.