We are so excited to finally be revealing our BRAND new logo! You may have seen it on our social media pages or our website already, but if you haven’t, here it is! You will start seeing it on our SwimWays product packaging THIS upcoming season!

We designed our new logo to reflect what Swimways is all about, “fun in the sun!” Our products (from SwimWays, Coop, Kelsyus, and Aerobie) have all a shared common theme- they can be enjoyed outside; be it at the beach, the pool, a lake, the park, or your own backyard! So, our new logo’s colors represent the sun and the water.
We are kicking off the 2019 season with this exciting announcement, so we decided to celebrate! At the same time, we celebrated the Chinese New Year! 2019 happens to be the Year of the Pig- which signifies good fortune and prosperity, which is certainly something we hope to achieve this year!
Keep an eye out for posts from our celebration!
Be sure to also keep an eye out for our 2019 new products blog post- coming soon! Find out what other exciting things Swimways has in store for you in spring 2019! We CAN’T WAIT to show you!