Flood Force Water Soaker Logo

SwimWays Relaunches Flood Force Line of Water Blasters and Soakers

The Flood Force line of water soakers and shooters includes new products, new styling, and improved shooting distances and capacities

Virginia Beach, Va. (March 4, 2015) – Swimways Corp., a leading outdoor recreational products manufacturer, and creator of the SwimWays® Flood Force line of water shooters and blasters redesigned the line this year with new futuristic styling, shooting distances and capacities.

The line consists of a total of eight water blasters. Stand out products include the Hurricane which has the highest capacity of the line at 78 ounces and the farthest shooting distance of up to 28 feet, the Stryker which features a powerful and easy to use big trigger, and the Hydro Bow, a water blaster featuring real-life bow action.

“Each water blaster was designed in the U.S. with passion and creativity,” said Monica Jones, marketing director at Swimways Corporation. “The new styling and innovation in the line will help strengthen our position in the seasonal water sports category.”

Swimways has an in-house product development team and also works with external inventors to design new and innovative products. The Swimways design team drew inspiration from their favorite science fiction movies and video games. The team also developed new mechanisms and features to enhance the water play action.

Products from the SwimWays Flood Force line of water guns and soakers are available at Target, Toys R Us, Amazon, and pool and toy dealers nationwide. Flood Force products can also be purchased on SwimWays.com.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids of all ages. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 6,000 kids around the world. For more information, visit www.teachmetoswim.com

About the SwimWays Brand

SwimWays takes fun to the next level! Our products are designed for water lovers, by water lovers. We offer products for your entire family – even the dog! We want the pool to be where your family and friends can splash, relax and be together. We know that some of the best times with your family are in the pool – one of the few places where you can completely disconnect from real life; it’s like a mini-vacation! Mom and dad play with the kids, kids play with their friends and most importantly people focus on each other.

Contacts:
Jasmine Van Schaick | Monica Jones
757-460-1156
jvanschaick@swimways.com |mjones@swimways.com