Third Annual Campaign Will Educate Parents and Children about Water Safety and the Benefits of Learning to Swim
VIRGINIA BEACH, Va. — (BUSINESS WIRE)–Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays®Swim Steps™ program that helps kids learn to swim, announced today the campaign for its third annual ‘National Learn to Swim Day,’ taking place on Saturday, May 17, 2014. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.
On May 17th, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way – by enrolling children in local swimming instructions, hosting group swimming lessons, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com. Families can get involved by downloading an event poster, swimming tips, coloring sheets and accomplishment certificates on the dedicated site.
“Summertime wouldn’t be complete without swimming, it’s an activity that children worldwide enjoy throughout the season,” says Monica Jones, marketing director, Swimways. “It’s essential that children learn the fundamentals of this invaluable life skill at an early age. We are so excited to continue to raise awareness about the importance of teaching children how to swim and to help promote water safety so that families can enjoy a safe and fun summer.”
SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.
About Swimways Corp.
Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 5,000 kids around the world. For more information about Swimways, visit www.Swimways.com.
Litzky Public Relations
Melissa Winston/Leah Schwint