FOR IMMEDIATE RELEASE
Swimways Kicks off Summer Season with ‘National Learn to Swim Day’ on Saturday, May 18, 2013
Second Annual Campaign Will Raise Awareness about the Importance of Learning to Swim Through Free, Online Materials and a Partnership with Prominent Water Safety Expert
Mario Vittone, former Coast Guard helicopter rescue swimmer and water safety expert, will work closely with Swimways to provide free swimming safety resources to families. Vittone will give expert advice on topics and challenges related to teaching children to swim on www.TeachMeToSwim.com throughout the summer. In addition to the expert advice, families will be able to download an event guide, poster, coloring sheets and accomplishment certificates on the dedicated site.
“Whether a child is in a bathtub or at a backyard barbeque, whenever a body of water is present, the risk of drowning exists,” said Vittone. “It is important that adults are aware of the risk factors, and educate both themselves and their children about water safety not only on National Learn to Swim Day, but throughout the year as well.”
SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.
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About Swimways Corp.
Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 4,500 kids around the world. For more information about Swimways, visit www.Swimways.com.