‘National Learn to Swim Day’ is Saturday, May 18, 2013

FOR IMMEDIATE RELEASE

Swimways Kicks off Summer Season with ‘National Learn to Swim Day’ on Saturday, May 18, 2013

Second Annual Campaign Will Raise Awareness about the Importance of Learning to Swim Through Free, Online Materials and a Partnership with Prominent Water Safety Expert
National Learn to Swim DayVIRGINIA BEACH, Va. – () – Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays® Swim Steps™ program that helps kids learn to swim, announced today the campaign for its second annual ‘National Learn to Swim Day,’ taking place on Saturday, May 18, 2013. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.On May 18, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way, whether that means enrolling children in local swimming instruction, hosting a group swimming lesson, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com.“Swimming is an activity that people all over the world enjoy come summertime,” said Monica Jones,SwimWays Power Swimr marketing director, Swimways. “In order to take part in all the fun the water can offer, children must be taught at an early age the fundamentals of swimming. This year we’re excited to partner with water safety expert Mario Vittone, to highlight the fundamentals of swimming and bring important swimming and water safety guidance to families, on behalf of the campaign.”

Mario Vittone, former Coast Guard helicopter rescue swimmer and water safety expert, will work closely with Swimways to provide free swimming safety resources to families. Vittone will give expert advice on topics and challenges related to teaching children to swim on www.TeachMeToSwim.com throughout the summer. In addition to the expert advice, families will be able to download an event guide, poster, coloring sheets and accomplishment certificates on the dedicated site.

“Whether a child is in a bathtub or at a backyard barbeque, whenever a body of water is present, the risk of drowning exists,” said Vittone. “It is important that adults are aware of the risk factors, and educate both themselves and their children about water safety not only on National Learn to Swim Day, but throughout the year as well.”

SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.

Families can learn more about National Learn to Swim Day and Swim Steps by visiting www.SwimWays.com and www.TeachMeToSwim.com.

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 4,500 kids around the world. For more information about Swimways, visit www.Swimways.com.

Contacts

Litzky Public Relations
Jessica Rusack | 201-222-9118 | jrusack@litzkypr.com
or
Gillian Small | 201-222-9118 | gsmall@litzkypr.com