Monthly Archives: May 2013

How to Host a National Learn to Swim Day Event

National Learn to Swim Day takes place the third Saturday of May each year. If you’re wondering how to celebrate, why not throw your own event? And if you can’t host it on Saturday – National Learn to Swim Day can be any day you want – there’s no time limit on learning to swim, we want learning to swim to be an everyday event! Where do you start? Check out these tips we put together for you:

Before you get started, visit the National Learn to Swim Day event page at to learn more about the day and to download resources.


Contact your local public pool, community pool or YMCA and book a location for your event.


The following people and organizations have the tools and resources you need. Reach out and invite them to speak or perform a demon­stration at your event regarding learning to swim and water safety.

  • YMCA pool staff
  • Lifeguards
  • Swimming coach / instructors
  • Emergency Services


Once you have your venue and suitable speakers it’s time to promote your event!

  • Use one of our event posters and place it in high traffic areas.
  • Email invitations to your friends and other contacts.
  • Create a Facebook event.
  • If an expert will be there, let people know! Having an expert attend will really help your event attendance. People are looking for expert advice.
  • Contact your local newspaper, tele­vision, or radio station for media coverage.
  • Let SwimWays know! We’ll be happy to share your event on our website or social media pages.
National Learn to Swim Day 2012

National Learn to Swim Day 2012


When you know how many people plan to attend your event, think about providing some food and drink. Keeping your attend­ees refreshed and nourished will ensure energy remains high throughout the day. Bottled water, chips, or trail mix will keep everyone happy. If you have the budget, have the event catered. Or even better, ask attendees to bring their favorite dish to share with others!


Whether it’s music, pool games, poolside games, or even coloring sheets – think of something for everyone so no one gets bored!


Make sure your attendees stay safe. At the start of your event, communicate the rules of the pool where your event is being hosted. Post rules around the area and make sure attendees follow them. If everyone follows the rules, the event will be fun and safe for all involved!

National Learn to Swim Day 2012

National Learn to Swim Day 2012


Tell SwimWays about your event! We’d love to see your pictures and read your stories! Tag #SwimWays on social media.

How are you celebrating National Learn to Swim Day?

‘National Learn to Swim Day’ is Saturday, May 18, 2013


Swimways Kicks off Summer Season with ‘National Learn to Swim Day’ on Saturday, May 18, 2013

Second Annual Campaign Will Raise Awareness about the Importance of Learning to Swim Through Free, Online Materials and a Partnership with Prominent Water Safety Expert
National Learn to Swim DayVIRGINIA BEACH, Va. – () – Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays® Swim Steps™ program that helps kids learn to swim, announced today the campaign for its second annual ‘National Learn to Swim Day,’ taking place on Saturday, May 18, 2013. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.On May 18, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way, whether that means enrolling children in local swimming instruction, hosting a group swimming lesson, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website“Swimming is an activity that people all over the world enjoy come summertime,” said Monica Jones,SwimWays Power Swimr marketing director, Swimways. “In order to take part in all the fun the water can offer, children must be taught at an early age the fundamentals of swimming. This year we’re excited to partner with water safety expert Mario Vittone, to highlight the fundamentals of swimming and bring important swimming and water safety guidance to families, on behalf of the campaign.”

Mario Vittone, former Coast Guard helicopter rescue swimmer and water safety expert, will work closely with Swimways to provide free swimming safety resources to families. Vittone will give expert advice on topics and challenges related to teaching children to swim on throughout the summer. In addition to the expert advice, families will be able to download an event guide, poster, coloring sheets and accomplishment certificates on the dedicated site.

“Whether a child is in a bathtub or at a backyard barbeque, whenever a body of water is present, the risk of drowning exists,” said Vittone. “It is important that adults are aware of the risk factors, and educate both themselves and their children about water safety not only on National Learn to Swim Day, but throughout the year as well.”

SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.

Families can learn more about National Learn to Swim Day and Swim Steps by visiting and

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About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 4,500 kids around the world. For more information about Swimways, visit


Litzky Public Relations
Jessica Rusack | 201-222-9118 |
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Swimways Continues Long Time Support of Operation Smile


Swimways’ Efforts Approach a Million Dollar Smile

With Six Years of Partnership and Counting, Swimways Continues Long Time Support of Operation Smile

Virginia Beach, Va. (May 9, 2013) – Swimways Corp., a leading outdoor recreational products manufacturer celebrated raising more than $900,000 for charity organization Operation Smile today. Over the last six years, Swimways has created nearly 5,000 smiles around the world.

Swimways Corp. & Operation Smile

Packaging for the SwimWays® Swim Steps product line has highlighted Swimways support for Operation Smile since 2007. Swim Steps packaging also includes a donation brochure insert featuring a special message from Swimways Corp. President David Arias, inviting consumers to make direct contributions to Operation Smile. Swim Steps is a three step program consisting of a line of floats and swim training gear for children. Swim Step 1 supports young children as they are introduced to the water, Swim Step 2 provides support as children explore the water and become more confident, and Swim Step 3’s graduated support gives parents a swim training system to empower their child in the water.

In addition to packaging and print support, Swimways also supports the charity online, with direct links from to the Operation Smile website, and via social media. In April 2012, Swimways launched a social media campaign with a Facebook challenge to benefit the charity, donating $2 for each new “like” resulting in 11,000 new Operation Smile Facebook fans and a 171% increase in Facebook monthly revenue, funding 91 surgeries.

“We’re very proud of our partnership with Operation Smile,” said David Arias, president of Swimways Corp. “As a manufacturer of children’s products, and parents ourselves, we believe that every child should have the ability to smile. We’re honored to have the opportunity to make a difference in the lives of so many children around the world.”

Operation Smile was founded by Dr. William P Magee Jr., a plastic surgeon, and his wife Kathleen, a registered nurse in 1982. At a recent Swimways Corp. meeting Dr. Magee gave thanks to the employees for their efforts. “If it wasn’t for people like you all doing what you do every day, Operation Smile would not be able to do what it does,” Dr. Magee said. “Swimways is part of our team, and that team takes care of kids all over the world.”

This year Operation Smile launched its 30th Anniversary celebration with the change forever campaign, featuring a year-long series of events in the United States and globally. World-renowned athlete Tony Hawk stars in an interactive film which can be viewed at In the film, viewers can upload their smile through Facebook and watch as their smile travels around the world to help a child suffering from a facial deformity such as cleft lip and cleft palate. They are also asked to take a pledge to help create greater awareness for children suffering from facial deformities.

SwimWays Swim Steps, a product line created for swim development, includes the Swim Sweater, Sea Squirts Swim Assist Vest, and the #1 selling Baby Spring Float. SwimWays Swim Steps products are available nationwide at Target, Walmart, Toys R Us, Leslies’ Pool Supplies, and other retailers.

Contact: Jasmine Van Schaick, Swimways Corp. | | 757.460.1156


About Swimways Corp.

Based in Virginia Beach, Virginia, Swimways Corp is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids.

About Operation Smile

Operation Smile, headquartered in Norfolk, Virginia, is an international children’s medical charity with a presence in more than 60 countries, whose network of more than 5,000 medical volunteers from over 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 3.5 million healthcare evaluations and conducted over 200,000 free surgeries for children and young adults born with cleft lips, cleft palates and other facial deformities, as well as patients suffering from burns. To build long-term self-sufficiency in developing countries, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their own local communities, donates medical equipment and supplies, and provides year-round medical treatment through its worldwide Comprehensive Care Centers.