Click here to download your coupon in PDF format and print it out before you head to the store for some Spring Float savings! This coupon expires 7/31/2013 (U.S. stores only. Other restrictions may apply.)
New for 2013: The Spring Float SunDry Lounger – helps you stay (mostly) dry!
National Learn to Swim Day is on Saturday, May 18th. If you’re wondering how to celebrate, why not throw your own event? And if you can’t host it on Saturday – National Learn to Swim Day can be any day you want – there’s no time limit on learning to swim, we want learning to swim to be an everyday event! Where do you start? Check out these tips we put together for you:
CHOOSE & BOOK A VENUE
Contact your local public pool, community pool or YMCA and book a location for your event.
BRING IN THE EXPERTS
The following people and organizations have the tools and resources you need. Reach out and invite them to speak or perform a demonstration at your event regarding learning to swim and water safety.
YMCA pool staff
Swimming coach / instructors
SPREAD THE WORD
Once you have your venue and suitable speakers it’s time to promote your event!
Email invitations to your friends and other contacts.
Create a Facebook event.
If an expert will be there, let people know! Having an expert attend will really help your event attendance. People are looking for expert advice.
Contact your local newspaper, television, or radio station for media coverage.
Let SwimWays know! We’ll be happy to share your event on our website or social media pages.
National Learn to Swim Day 2012
When you know how many people plan to attend your event, think about providing some food and drink. Keeping your attendees refreshed and nourished will ensure energy remains high throughout the day. Bottled water, chips, or trail mix will keep everyone happy. If you have the budget, have the event catered. Or even better, ask attendees to bring their favorite dish to share with others!
Whether it’s music, pool games, poolside games, or even coloring sheets – think of something for everyone so no one gets bored!
ESTABLISH SOME RULES
Make sure your attendees stay safe. At the start of your event, communicate the rules of the pool where your event is being hosted. Post rules around the area and make sure attendees follow them. If everyone follows the rules, the event will be fun and safe for all involved!
National Learn to Swim Day 2012
WHEN IT’S ALL OVER
Tell SwimWays about your event! We’d love to see your pictures and read your stories!
Swimways Kicks off Summer Season with ‘National Learn to Swim Day’ on Saturday, May 18, 2013
Second Annual Campaign Will Raise Awareness about the Importance of Learning to Swim Through Free, Online Materials and a Partnership with Prominent Water Safety Expert
VIRGINIA BEACH, Va. – (BUSINESS WIRE) – Swimways Corp., a leader in the recreational water products marketplace and creator of the SwimWays® Swim Steps™ program that helps kids learn to swim, announced today the campaign for its second annual ‘National Learn to Swim Day,’ taking place on Saturday, May 18, 2013. Dedicated to educating parents and children about water safety, National Learn to Swim Day is an opportunity for families to learn about the importance and benefits of learning to swim before Memorial Day Weekend and the start of summer.On May 18, Swimways encourages families nationwide to participate in National Learn to Swim Day in their own way, whether that means enrolling children in local swimming instruction, hosting a group swimming lesson, or discovering the tools that Swimways provides families, including its Swim Steps learn-to-swim program and online water safety resources available on Swimways’ dedicated Swim Steps website www.TeachMeToSwim.com.“Swimming is an activity that people all over the world enjoy come summertime,” said Monica Jones, marketing director, Swimways. “In order to take part in all the fun the water can offer, children must be taught at an early age the fundamentals of swimming. This year we’re excited to partner with water safety expert Mario Vittone, to highlight the fundamentals of swimming and bring important swimming and water safety guidance to families, on behalf of the campaign.”
Mario Vittone, former Coast Guard helicopter rescue swimmer and water safety expert, will work closely with Swimways to provide free swimming safety resources to families. Vittone will give expert advice on topics and challenges related to teaching children to swim on www.TeachMeToSwim.com throughout the summer. In addition to the expert advice, families will be able to download an event guide, poster, coloring sheets and accomplishment certificates on the dedicated site.
“Whether a child is in a bathtub or at a backyard barbeque, whenever a body of water is present, the risk of drowning exists,” said Vittone. “It is important that adults are aware of the risk factors, and educate both themselves and their children about water safety not only on National Learn to Swim Day, but throughout the year as well.”
SwimWays’ Swim Steps program is a three-step program that features colorful swim-training aids specially designed to help parents teach kids to swim at home. The first step of the program is designed to introduce and comfortably support babies in the water; step two products give children the ability and freedom to explore as they develop confidence and learn to balance and paddle (two important pre-swimming skills); and step three products provide graduated support, helping kids to feel empowered and confident as they strengthen and perfect their swimming skills.
Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 50,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and Coop®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. Swimways has been teaching kids to swim for over 40 years — longer than anyone else (except parents, of course!). In January 2007, Swimways began donating a portion of wholesale sales of the Swim Steps™ product line to Operation Smile. To date, the program has provided facial reconstructive surgeries to more than 4,500 kids around the world. For more information about Swimways, visit www.Swimways.com.