News Releases

COOP Launches Shredz: A New Line of Snowboarding Action Figures


Virginia Beach, Va. (December 5, 2012) – COOP®, a partner brand of Swimways Corp., announced the debut of their new high-performance snowboarding action figures and accessories, Shredz. A line of seven collectible, poseable snowboarder action figures made for snow play.

Shredz Snowboarding Action FiguresEach articulated 3.75″ snowboarder comes with an ID card detailing his home mountain and personality, a detachable helmet, and a customized snowboard.

The helmets and snowboards are interchangeable between the Shredz action figures, promoting collectability. The Shredz Track Building Tool, Jump and Trick Set allow kids to design and build their own challenging snowboarding trails and terrain parks carved out of snow.

“These are not your everyday action figures. Team Shredz are specially designed to ride the mountain,” said Monica Jones, Swimways Corporation Marketing Director. “The best part about Shredz is that you can create any kind of downhill track or terrain park. All it requires is your imagination and some snow.”

Surrounding promotional efforts for the product launch include a blogger driven Shredz in action video contest where entrants can win COOP snow products and have their video featured on the COOP website.

Shredz snowboarders and accessories are available for purchase on,, and

Download high resolution images here


About COOP

The COOP® brand originated in Hawaii with the simple idea of making patented sports products from neoprene and has since become a symbol of fashion, fun and community. COOP is known for its colorful, trend-forward designs and embraces those who share its passion for fun. COOP is more than a brand; it is a lifestyle focused on more fun-filled days of sports in the backyard and at the beach. Visit

About Swimways

Based in Virginia Beach, Virginia, Swimways is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 40,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids.