FOR IMMEDIATE RELEASE
VIRGINIA BEACH, Va. (May 12, 2011) – COOP®, a partner brand of Swimways Corp., has entered into a multi-year endorsement contract with Vanina Walsh, a teenage surfer phenomenon who lives in Hawaii.
The agreement between COOP and Walsh, age 14, includes brand placement on her surfboards and the use of her name and images on a variety of COOP promotional materials for their many recreational products designed for fun in surf and sand environments. “We are excited to have Vanina as an official ambassador for the COOP brand. COOP originated in Hawaii, and we feel her fun personality and positive attitude is a reflection of our company’s image,” said Swimways brand manager Darrin Bryan. “She’s youthful, energetic and competitive, which resonates with our core demographics.”
Walsh grew up windsurfing with her parents while living in Arizona but fell in love with surfboarding during a family trip to Hawaii when she was 8. It was a passion that led the family to relocate to Hawaii in 2007. She entered her first competition at age 9 and has been competing at the professional level since 12 years old.
“Without a doubt, I’m living a dream that I imagined several years ago when staring out the airplane window at the ocean after a trip to Hawaii,” Walsh explained. “Thanks to my mom and dad, and great sponsors like COOP, surfing is now part of my daily schedule just like my school work and everything else. While I don’t know how long I’ll be competing, I’m sure it’s a lifelong activity that I’ll enjoy as long as I’m able to paddle.”
Walsh competes in long board, short board, stand-up paddle, tandem and most other board categories. She has won more than 85 trophies and several top titles, including China Uemura’s 2008 Outstanding Surfer of the Year and 2010 Hawaii Noseriding Champion (girls 17 and under). Walsh is also a Roxy model and a talented artist.
Walsh, along with other famous surfers, is featured in a recent COOP video that combines surfing with sand soccer. It was filmed in Hawaii on the heels of the March tsunami.
COOP is known for its colorful and fun products for beach play and has recently launched a brand new line of protective footwear called “Sand Wikis” and a sand soccer ball. The company is most famous for its Hydro Wet Sport™ line of patented neoprene sports products, including volleyballs, basketballs, footballs and more. For information about COOP, visit www.coopsports.com. For more information about Walsh, visit www.vaninawalsh.com.
The COOP® brand originated in Hawaii with the simple idea of making patented sports products from neoprene and has since become a symbol of fashion, fun and community. COOP is known for its colorful, trend-forward designs and embraces those who share its passion for fun. COOP is more than a brand; it is a lifestyle focused on more fun-filled days of sports in the backyard and at the beach. Visit www.coop-sports.com.
Based in Virginia Beach, Virginia, SwimWays is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 40,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. With offices in Hong Kong and the United States, the company’s diverse staff is passionate about developing fun and engaging products for kids.